Endless Events

MAY 20, 2022

While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. Hybrid Event Budgets: How Much?

Social Media 348

Social Media Virtual Events Events Audience 348

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

Planner 233

Planner Meeting Insurance Regulations 233

Convene by PCMA

AUGUST 29, 2022

More than seven out of 10 marketers in a recent study said they are experimenting with new event formats, like smaller, more specialized in-person events infused with digital components.

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Semrush (@semrush) March 21, 2022.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Eventtia

SEPTEMBER 20, 2022

This article contains a step-by-step guide that explains what you need to do to make a workable and efficient market strategy. How to build an exceptional marketing strategy in 2022. Creating the best marketing strategy in 2022 involves following seven practical steps. Create a marketing plan. Let’s begin.

Marketing 62

Marketing Marketing SEO Automation 62

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Bizzaboo

OCTOBER 29, 2024

As the events industry continues to heat up , the growth and scalability of your event strategy will rely on event sponsors. And yet, securing sponsorships is one of the trickiest challenges for even the most experienced event organizers. So, what’s an event planner to do? Easy: Secure event sponsorships.

Sponsors 105

Sponsors Events Virtual Events Social Media 105

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Don’t let perfect be the enemy of good.

Retail 98

Retail Events Public Relations Regulations 98

Smart Meetings

APRIL 14, 2022

Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Read More : Survey: Many Event Marketers Say Orgs Not Effective at Virtual Events.

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Trade Show Virtual Events Sponsors Events 246

Eventtia

NOVEMBER 17, 2022

It’s crazy to think how much the events industry has evolved in recent times. Events have moved online and it didn’t take long for us to realise that we can reach untapped audiences while keeping costs down. Different types of virtual event. Here are four of the most common virtual events.

Virtual Events 62

Virtual Events Online Events Networking 62

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about the community model: one of the most exciting event trends of 2022!

Trends 156

Trends Virtual Events Platform Vendor 156

Convene by PCMA

AUGUST 16, 2021

To make the most of this year’s opportunities to ensure a steady return of international participation at your in-person events in 2022, consider the following. This isn’t the year to be aggressive with your international marketing efforts but to be agile and informed. Ride the Tide. Determine your purpose.

Attendee 122

Attendee Audience Public Relations Online 122

The MICE Blog

AUGUST 11, 2021

Now, we are creating things that when we open again in January 2022, we will bring them from the virtual world to the physical one. If you’ve followed me for long enough, you might know that I’m a big fan of Gary Vaynerchok, who has inspired me in many ways with respect to content marketing. Just get “or” out of your vocabulary.’. ‘Do

Trends 173

Trends Events Virtual Events Audience 173

Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

Event Planning 347

Event Planning Virtual Events Events Audience 347

Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We I planned an event with (computer scientist) Ray Kurzweil to talk about what is now AI in 2016,” she recalled.

Trade Show 246

Trade Show Panel Sustainability Technology 246

Convene by PCMA

MAY 8, 2023

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept.

Social Media 98

Social Media Media Platform Audience 98

Eventbrite

MAY 31, 2022

When events are your business, numbers count. That’s an incredible opportunity to tap into new audiences and sell more tickets. And produce more events. In the first quarter of 2022, paid events per Eventbrite creator averaged 3.2 events for the first quarter, compared to […].

Automation 98

Automation Audience Events Event Marketing 98

Convene by PCMA

APRIL 20, 2022

At PCMA’s Convening Leaders 2022, the Promenade Stages on the show floor brought speakers in front of attendees in a more intimate way. Here are four critical priorities to guide your return to in-person and hybrid events. Invest in audience research and acquisition efforts. Jacob Slaton Photography). David Saef.

Sponsors 124

Sponsors Audience Online Speakers 124

Bizzaboo

JANUARY 17, 2023

In this post, we’ll show you how lean events teams can use ChatGPT to improve event strategies and audience experiences to build better business outcomes. How To Use ChatGPT for Event Marketing Content. Event planning and marketing. What is ChatGPT?

Marketing 116

Marketing Marketing Social Media Speakers 116

Convene by PCMA

OCTOBER 31, 2022

Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations. Robust influencer marketing activities. In fact, baker attendance rose 25 percent compared to IBIE 2019.

Marketing 98

Marketing Marketing Retail Public Relations 98

MeetingsNet

MARCH 3, 2022

It’s 2022—your event planning processes need to take sexual orientation and gender identity issues seriously. An events coordinator suggests some first steps. 2SLGBTQIA+ inclusivity is no longer a “should” when it comes to event planning; it’s a must for a successful event. Why Advocate for Inclusivity?

Events 98

Events Speakers Vendor Registration 98

Bizzaboo

JULY 20, 2021

Agents of Hybrid welcomed speakers and thought leaders from the most well-respected events and brands in the industry: Money 20/20, Peloton, HubSpot, and Bloomberg - just to name a few. Here’s what you need to know about how the world’s top brands are approaching their own hybrid event strategies in 2021 and 2022.

Audience 98

Audience Speakers B2C Attendee 98

Convene by PCMA

MAY 31, 2023

PCMA Asia Pacific (APAC) today announced the   2023-2024 Regional Advisory Board   comprised of 16 members representing diverse markets and audience segments of the business events industry within the region.

Banking 52

Banking Consulting Incentives Global Events 52

Convene by PCMA

DECEMBER 29, 2021

After another year of disruption, members of PCMA’s 20 in Their Twenties class of 2022 are proof positive that adaptability is a requisite skill for business events industry professionals. Kendra MacLure, CMP, lead field and event marketing manager at Bolt in Washington, D.C., What do you like most about your job?

Trade Show 52

Trade Show Remote Audience Preparation 52

Convene by PCMA

DECEMBER 30, 2021

Several supplier companies sent representatives who, regretting their decision not to exhibit, secured their booths for 2022 during the on-site space selection process. We channeled our certainty into a communications strategy that would instill confidence into our audience. ” (Courtesy Insuretech Connect).

Public Relations 98

Public Relations Events Communications Communications 98

Bizzaboo

SEPTEMBER 12, 2022

In fact, at INBOUND 2022, we held an interactive workshop that had attendees collaborating in Miro and we use Miro boards in our own internal meetings to collaborate on everything from sprint planning to website brainstorming. Jublia: Data-driven Audience Networking. Not sure twine can handle your virtual audience size?

Virtual Events 98

Virtual Events Events Platform Audience 98

Stova

JULY 19, 2024

Then carry through your branding automatically to email marketing, registration, mobile app, onsite experiences, and post-event community. Choose an existing event website template or use built-in tools to customize your own. Then reuse the template for multiple events. Who signed up and needs details on event logistics?

Registration 52

Registration Communications Communications Prospect 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

APRIL 16, 2023

From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate event market — which hauled in $95.3

Retreat 104

Retreat Events Trade Show Prospect 104

Eventtia

SEPTEMBER 2, 2022

However, in Q2 2021, Eventbrite, one of the most well-known event ticketing websites in the US, reported a revenue of $46.3 As we can see, the increase in paid ticket volume shows that people are eager to attend live events and are willing to pay for them. Monetize your event with sponsorships. What are their pain points?

Sponsors 118

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Bizzaboo

FEBRUARY 22, 2023

Whether your event is in-person, hybrid, or virtual, your choice of entertainment can make or break your attendees’ experience. If your entertainment is a hit, employees will be Slacking about the event for weeks and months. Allied Market Research expects the U.S. corporate events market to reach $510.9

Entertainment 98

Entertainment Events Audience Attendee 98

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. In 2022, the company added a fifth sponsorship level for Pulse: titanium.

Sponsors 98

Sponsors Events Virtual Events Website 98

Eventtia

JULY 27, 2022

The topic of your event signals elements such as the following: Understanding your audiences’ needs Value your attendees will derive from the event Area of the thought leadership you want to build. Elements Your Event’s Topic Depends On. To identify the topic of your event, you’ll want to consider factors such as your: ?

Audience 62

Audience Events Production Speakers 62

Bizzaboo

OCTOBER 11, 2023

For example, you might consider incorporating wearable tech into an in-person event to support faster check-ins and enhance the networking experience — just like HubSpot did during INBOUND 2022. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.

Event Technology 105

Event Technology Technology Technology Registration 105

Bizzaboo

NOVEMBER 28, 2022

Welcome to the 2023 event technology guide! Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . Educating your audience.

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Event Technology Technology Technology Registration 98