Convene by PCMA

OCTOBER 31, 2022

Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations. IBIE activated macro- and micro-influencers to drive awareness, reach new audiences, elevate the brand, and increase event exposure.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

DECEMBER 11, 2024

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.

Trade Show 52

Trade Show Social Media Events Trends 52

DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. Committing to a few new PR measurement resolutions for 2022 can help get us all there. Skip Ad Equivalency. Using ad equivalency is archaic.

Advertising 52

Advertising Prospect Public Relations Media 52

DCI

JANUARY 27, 2022

Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . However, destination public relations professionals need to realize that their PR efforts should extend to more than the usual suspects. For destinations aiming for luxury travelers, you might take a break from the travel press in 2022.

Media 80

Media Travel Travel Fashion 80

Convene by PCMA

OCTOBER 22, 2021

Expected to draw approximately 1,000 exhibitors and 23,000 baking professionals to the Las Vegas Convention Center in mid-September, IBIE introduces two new BEST categories in 2022: automation and robotics and plant efficiency.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Listing your event on these websites connects you with your target audiences.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

MAY 1, 2024

She joined the team in 2022 and has played a key role in booking short-term events, planning Choose Lansing meetings, and providing essential support to the sales and services team. Selena Coles Visit Williamsburg has named Selena Coles as its new public relations specialist.

Public Relations 52

Public Relations Sports Sustainability Promotion 52

Bizzaboo

JANUARY 10, 2024

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. AGENCYEA Chicago, IL Agency EA links brands to their target audiences through hybrid and virtual events, strategic marketing campaigns, digital engagements, and experiential activations.

Management 98

Management Advertising Events Consulting 98

DCI

JULY 19, 2021

Layering the inside-outside perspectives yields a solid foundation to begin to shape a genuine place brand that will resonate both with residents and target audiences. We believe this will lead to increased co-op marketing with tour operators for international travel, including more customized package options.

Benefits 52

Benefits Advertising Remote B2C 52

DCI

JUNE 14, 2021

Only in 2022 might we see those travel PR budgets return but for the foreseeable future, public relations efforts are building back the tourism industry with fewer resources, and that’s just the way it is. Big news for small groups. Accept the risk. It’s a trave PR reality like any other.

Travel 69

Travel Travel Public Relations Media 69

Convene by PCMA

AUGUST 16, 2021

To make the most of this year’s opportunities to ensure a steady return of international participation at your in-person events in 2022, consider the following. Consider that some of your global audience won’t make it to your physical event. Ride the Tide. In times of flux, it’s better to ride the waves rather than paddle the boat.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

DECEMBER 30, 2021

Several supplier companies sent representatives who, regretting their decision not to exhibit, secured their booths for 2022 during the on-site space selection process. We channeled our certainty into a communications strategy that would instill confidence into our audience. ” (Courtesy Insuretech Connect).

Public Relations 98

Public Relations Events Communications Communications 98