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Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
These include live session summaries, intelligent attendee matching, customized event pathways, and AI-powered insight generation for delegates, Dawson said. Advances in AI also are fueling other event movements such as sustainability, the personalization of events, and gamification. The irony of this is not lost on me.
The first step to boosting virtual event engagement is getting registered attendees to show up. Send reminder emails one day prior to the event, as well as one hour before it starts. Send a pre-event giveaway to registrants to start building a relationship with your audience and keep attendance numbers high. .
Ask attendees which parts of the event were the most (and least) engaging, and what they’d like to see next time. . Incorporate the use of a mobile eventapp. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promote event engagement.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
The report highlighted the Diversity in Design (DID) Collaborative , a consortium of big-name brands that Convene Deputy Editor Barbara Palmer wrote about in 2022. New socialmediaapps are creating rituals that could end the days of scrolling, scrolling, scrolling. and Australia.
No matter what your goals, KPIs, budget, or team size, you’ll want most — if not all — of the following tools to make event planning and execution more manageable and better for everyone involved: Event registration software. Event planning and analytics software. Event marketing software. Mobile eventapp.
When it comes to virtual and hybrid events, some people think, “Eh, let’s just host the event on Zoom and call it a day.” billion monthly active users in May of 2022, so it has a massive presence. . But if we’re being sincere, Zoom-based events aren’t the best. The platform had 1.3 Increased audience engagement.
While hybrid events have been relatively popular in the past half-decade or so, it’s no secret that the COVID-19 global pandemic has further accelerated its popularity throughout 2020 and 2022. Are you currently looking to plan your first hybrid event, but don’t know where to start? hybrid event objectives.
Enhanced digital presence: Leverage socialmedia, live streaming, and eventapps to extend the reach and impact of your event. Hybrid networking opportunities: Facilitate connections between virtual and in-person attendees through dedicated networking platforms and hybrid sessions.
Leverage different platforms: socialmedia, email notifications, push notifications, mobile eventapp, and so on to connect the two aspects of the event together. Generating 10% more opportunities for sponsors and partners Increasing socialmedia engagement by 10% before, during, and after the event.
The first step to boosting virtual event engagement is getting registered attendees to show up. Send reminder emails one day prior to the event, as well as one hour before it starts. Send a pre-event giveaway to registrants to start building a relationship with your audience and keep attendance numbers high.
Another perk that sponsoring companies can provide is increased exposure for your event. If a customer of a sponsoring company is browsing that particular sponsor’s socialmedia feed and sees that they’ve partnered with you. Customers may attend your event because they trust the sponsoring company.
Artificial intelligence is the future of events – and that future is here. Consider meteoric rise of ChatGPT: This free, AI-powered chatbot debuted in November 2022. billion in 2022 to $1,394.30 How is AI changing events? Let your eventapp free you up to focus on more complex, strategic tasks.
While it is exciting to resume in-person meetings, virtual and hybrid events remain critical. According to the Skift Meetings 2022 State of Business Events , 64 percent of event professionals offer a virtual component for their major events. Choose your virtual/hybrid event technology.
Each internal communication should remind employees that only designated spokespersons are authorized to speak with the media and that they should direct any media inquiries to the appropriate channels. Methods of communication can be eventapps, event websites, text messages, socialmedia and email.
From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, event marketer, or event influencer, these leaders are redefining the events industry from top to bottom.
(Whatever Media Group) Maybe you can relate: Over the last decade, the percentage of U.S. adults who said they use their smartphones too much climbed from 39 percent in 2015, to 58 percent in 2022, according to a Gallup survey. Two out of five Gen Z survey respondents said they wished that socialmedia had never been invented.
Welcome to the 2023 event technology guide! Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . Event tech also leads to a better user experience.
For example, you might consider incorporating wearable tech into an in-person event to support faster check-ins and enhance the networking experience — just like HubSpot did during INBOUND 2022. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology.
In exchange for promoting their business to all your attendees, they might let you use their event space and even cater lunch. Another big advantage of having sponsors is the extra exposure they can give your event. 5 ways to find the right event sponsors Finding event sponsors isn’t as challenging as it may seem.
For example, an AR scavenger hunt adds an interactive element by allowing attendees to scan QR codes or use an eventapp to unlock hidden content, trivia questions, or exclusive prizes as they navigate the venue. With clients like Pfizer, CNN, the U.S. Host a roast Who doesnt love a good corporate roast ?
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