Endless Events

MAY 20, 2022

While it is impossible to give event planners a generalized estimate of the budget for hybrid events, we can break it down into bite-sized items that’ll make the budgeting process much more manageable. Hybrid Event Budgets: How Much? Events are unpredictable as it is; hybrid events are even more so.

Social Media 348

Social Media Virtual Events Events Audience 348

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

Planner 233

Planner Meeting Regulations Insurance 233

Bizzaboo

MAY 24, 2023

That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, event marketers are challenged to stand out. Take a look at these next-level event invitation email examples.

Event Marketing 98

Event Marketing Marketing Marketing Affiliate 98

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

SEPTEMBER 19, 2022

Though the world has mostly opened up in the wake of the pandemic, event attendance has yet to recover. . According to the Center for Exhibition Industry Research (CEIR), the average event held in Q1 2022 had 32.9% fewer attendees than the average event held in Q1 2019. The key to getting people to your event?

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Semrush (@semrush) March 21, 2022.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

FEBRUARY 27, 2025

AppleTVPlus + #Severance + #SDCC pic.twitter.com/nNpntxnFZB Ben Stiller (@BenStiller) July 21, 2022 Comic-con 2022 was brimming with brand activations , but the one that struck us was the Apple TV+’s Severance feature. A gamified event? It plays a crucial role in any multi-touch event marketing plan.

Audience 95

Audience Social Media Attendee Promotion 95

Eventtia

APRIL 1, 2022

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. This way, if they see that your event is hybrid, they may decide to register for the virtual aspect.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Convene by PCMA

AUGUST 29, 2022

But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. At least in my marketing budget for next year, I’ve allocated close to 1.8x for hybrid events.”.

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Bizzaboo

DECEMBER 18, 2022

Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. Event Marketing.

Management 123

Management Sponsors Registration Speakers 123

Bizzaboo

MAY 28, 2023

Onsite registration has a profound impact on your attendees’ overall event experience. When attendees enter an event venue, the onsite registration and event badge printing process is like your storefront — the first look at what the event will be like. How To Overcome Onsite Registration Challenges 1.

Registration 52

Registration Conference Event Apps Event Technology 52

Bizzaboo

JULY 12, 2022

you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).

Marketing 105

Marketing Marketing Trends Virtual Events 105

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Convene by PCMA

AUGUST 16, 2021

To make the most of this year’s opportunities to ensure a steady return of international participation at your in-person events in 2022, consider the following. This isn’t the year to be aggressive with your international marketing efforts but to be agile and informed. Ride the Tide.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

DECEMBER 11, 2024

Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international event marketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.

Trade Show 52

Trade Show Social Media Events Trends 52

Stova

JULY 19, 2024

Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. Choose an existing event website template or use built-in tools to customize your own.

Registration 52

Registration Communications Communications Prospect 52

Bizzaboo

SEPTEMBER 26, 2022

We were recently at INBOUND 2022 and held a special workshop: Your Event Is Over. This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . What Event Professionals Should Do After an Event. Drive Qualified Pipeline & Enable Sales Success.

Registration 98

Registration Events Trade Show Social Network 98

Smart Meetings

APRIL 25, 2024

Between 2021 and 2022, I committed the error of typing the phrase “the future is hybrid” not once, but seven times and even titled an early 2023 story “ The Future is Hybrid-ish.” Prompts for emails or registration can happen directly in the virtual event marketing and production platform. Time for a confession.

Platform 130

Platform Production Audience Speakers 130

Bizzaboo

FEBRUARY 13, 2023

INBOUND 2022: Reconnecting (Hybrid Event) As we noted in our post on event invitations to inspire , HubSpot’s INBOUND 2022 invite is an excellent example of a crisp, clean email that gets a critical message across to the reader: Don’t miss this event! Download the Event Organizer’s GTM Mobilization Kit.

Trade Show 105

Trade Show Registration Speakers Events 105

Eventtia

SEPTEMBER 2, 2022

By monetizing your event, for example, by selling tickets, you can filter your attendees so only those who are really interested in your event and the subject you’ll be tackling will actually attend. A relatively low attendance rate despite a high number of registrants is a common issue in free events.

Sponsors 118

Sponsors Advertising Prospect Registration 118

Bizzaboo

OCTOBER 18, 2023

Event management software is a comprehensive tool designed to help event organizers and professionals streamline every aspect of event planning and execution. This helps save time, reduce errors, and enhance the attendee experience, ensuring every event is seamless, successful, and measurable ROI.

Management 110

Management Sponsors Registration Speakers 110

Bizzaboo

JANUARY 17, 2023

After it was released in November 2022, ChatGPT became instantly popular as people across industries began asking the model to do all kinds of things, like debugging code , writing recipes in foreign languages , and explaining HTML like the reader was a dog. How To Use ChatGPT for Event Marketing Content. What is ChatGPT?

Marketing 116

Marketing Marketing Social Media Speakers 116

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

MeetingsNet

MARCH 3, 2022

It’s 2022—your event planning processes need to take sexual orientation and gender identity issues seriously. An events coordinator suggests some first steps. 2SLGBTQIA+ inclusivity is no longer a “should” when it comes to event planning; it’s a must for a successful event. Mrs., Miss, and Ms.” to include Mx. ?

Events 98

Events Speakers Vendor Registration 98

Bizzaboo

NOVEMBER 28, 2022

Welcome to the 2023 event technology guide! Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . In-person Events.

Event Technology 98

Event Technology Technology Technology Registration 98

Convene by PCMA

JUNE 30, 2022

Colleen Bisconti, vice president of global conferences and events at IBM, is the incoming chair of the Corporate Event Marketing Association (CEMA), a wholly owned division of PCMA. For 20 years, Colleen Bisconti has had a hand in shaping IBM’s event strategy. What’s different about this new version of IBM Think?

Conference 98

Conference Education Event Marketing Logistics 98

Convene by PCMA

FEBRUARY 25, 2022

Bear Analytics ’ IQ platform made Global Pet Expo’s data “more granular and behavioral based,” enabling show management, Bonifati said, to tailor messaging specific to different registrant groups, or personas, for the online event, which was never meant to be a virtual replication of the physical event. “It Data and DEI.

Trade Show 98

Trade Show Registration Online Events 98

Social Tables

JUNE 8, 2022

If you notice a gradual decline during your event, audience members likely became less engaged over time. A sudden decline in audience retention could indicate that attendees disliked event content. . Offer free and relevant downloads to registrants prior to your event. 2022 Markletic reporting shows that 81.8%

Audience 149

Audience Speakers Attendee Virtual Events 149

Convene by PCMA

APRIL 14, 2023

In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how event marketers are using data to inform decisions in the lead-up to the event to make it more successful. Learn and earn PCMA’s Event Data Strategy certificate.

Marketing 98

Marketing Marketing Trade Show Registration 98

Bizzaboo

OCTOBER 11, 2023

For example, you might consider incorporating wearable tech into an in-person event to support faster check-ins and enhance the networking experience — just like HubSpot did during INBOUND 2022. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.

Event Technology 105

Event Technology Technology Technology Registration 105

Convene by PCMA

OCTOBER 31, 2022

Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations. In fact, baker attendance rose 25 percent compared to IBIE 2019. Here are the ingredients that contributed to that growth.

Marketing 98

Marketing Marketing Retail Public Relations 98

Eventtia

NOVEMBER 17, 2022

Why host a virtual event? To clear things up, the fundamentals of event marketing are still very much the same when it comes to virtual events. Landing page : An online event landing page is designed specifically to get your visitors to register for your event. Key Takeaways.

Virtual Events 62

Virtual Events Online Events Networking 62

Bizzaboo

JUNE 20, 2022

But it also could be something the organizer sends out as part of a welcome package upon registration. That type of sponsored content might tap into the element of surprise and encourage engagement from the participants, said event marketing strategist Rachel Stephan during our Event Experience Summit.

Virtual Events 87

Virtual Events Sponsors Certification Events 87

Convene by PCMA

AUGUST 6, 2024

Read stories from our August 2022 coverage of “ The Talent Challenge.” When Convene spoke with Judge for the August 2022 cover story on talent trends and challenges in the events industry , she had already seen a marked increase in the number of meeting planners looking to leave their full-time jobs between 2020 and 2022.

Regulations 52

Regulations Panel Trends Registration 52

Bizzaboo

MARCH 1, 2023

Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Are event marketing and event promotion the same thing?

Promotion 52

Promotion Social Media Registration Sponsors 52