Convene by PCMA

DECEMBER 7, 2021

With all the disruptions caused by COVID-19, the transition from 2021 to 2022 will be challenging. Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 31, 2022

Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations. Robust influencer marketing activities. In fact, baker attendance rose 25 percent compared to IBIE 2019.

Marketing 98

Marketing Marketing Retail Public Relations 98

The Abbi Agency

JANUARY 23, 2023

In the meantime, we ask that you please fasten your seatbelts and direct your attention to our PR experts as they walk you through the stories that soared to new heights in 2022. Securing this feature in a high level, nationwide publication exposed Carmel-by-the-sea to the UK tourism market, increasing the likelihood of off season travel.

Airlines 130

Airlines Public Relations Travel Travel 130

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Don’t let perfect be the enemy of good. Proactively reach out and pitch a compelling story.

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

AUGUST 22, 2022

This custom illustrated graphic installation at the National Restaurant Association Show 2022 enabled attendees and influencers to create one-of-a-kind on-site photos. 2 More: Turn Your Attendees Into Marketers. Christine Johnson. that can create virtual or in-person content walls to showcase the digital content from an event.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

DECEMBER 11, 2024

Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. Weve already started to use AI to pinpoint geographic markets with the strongest potential for growth and develop targeted campaigns that resonate with local business cultures and preferences.

Trade Show 52

Trade Show Social Media Events Trends 52

DCI

MARCH 22, 2023

In this role, Patience will oversee DCI’s Talent Attraction practice area, which helps cities, states, regions and countries to attract the workforce of the future through custom research and targeted marketing campaigns.  In response to the increasing challenges that communities around the U.S.

Public Relations 87

Public Relations Website Speakers Tourism 87

The Abbi Agency

JANUARY 31, 2023

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. Don’t you dare! KEY USES FOR WEBSITE ANALYTICS 1. Independent.

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. Don’t you dare! KEY USES FOR WEBSITE ANALYTICS 1. Independent.

Website 26

Website SEO Public Relations Platform 26

Tourism eSchool

NOVEMBER 30, 2022

Published on December 1, 2022. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. Great customer service is expected in tourism - so making it a core focus of your marketing efforts is imperative. Implementing your Brand Marketing Activities. Branding 101 for Tourism Businesses.

Tourism 93

Tourism Tourism Social Media Website 93

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. By shifting our focus from short- to long-term, event marketers can do more than react to change. This article will appear in the November/December print issue.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. Committing to a few new PR measurement resolutions for 2022 can help get us all there. Skip Ad Equivalency. Using ad equivalency is archaic.

Advertising 52

Advertising Prospect Public Relations Media 52

Interface Tourism Spain

AUGUST 1, 2023

During the pandemic, Interface Tourism drew up a plan to develop a pan-european structure and a unique mix of services to create a completely new approach to tourism marketing and communications that is perfectly adapted to the needs of destinations and travel brands in today’s context.

Tourism 52

Tourism Tourism Marketing Marketing 52

DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . Luxury Lifestyle.

Media 80

Media Travel Travel Fashion 80

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Over 82% of PR professionals anticipate the integration of PR and marketing.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

MARCH 10, 2022

Visit Jacksonville has welcomed new members to its sales and marketing team. Laura Gonzalez will serve as national account manager, focusing on the sports tourism market to promote Jacksonville as a destination for youth, amateur, collegiate, and professional sports, as well as sports conventions. Anthony Molino. Paul Pettas.

Public Relations 52

Public Relations Sports Communications Communications 52

Travel Daily Media

MARCH 12, 2023

The company has been appointed as the India representative for sales and public relations for The Grand Ho Tram Strip, an exquisite and extravagant complex nestled on the pristine beach overlooking the East Sea in Vietnam. This agreement between us and MICEverse is the start of our long-term and eventually prolific relationship.

Public Relations 52

Public Relations Promotion Networking Media 52

Convene by PCMA

MAY 1, 2024

She joined the team in 2022 and has played a key role in booking short-term events, planning Choose Lansing meetings, and providing essential support to the sales and services team. Selena Coles Visit Williamsburg has named Selena Coles as its new public relations specialist.

Public Relations 52

Public Relations Sports Sustainability Promotion 52

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Although many brands have already started building in-house event marketing teams, many more haven’t. Submit it here.

Management 98

Management Advertising Events Consulting 98

DCI

JULY 19, 2021

For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. There is no doubt that economic development and destination marketing have merged closer and closer together during the past 30 years.

Benefits 52

Benefits Advertising Remote B2C 52

DCI

JULY 25, 2022

We focused our DEI program on six key pillars to achieve this goal: Hiring & Recruitment, Sales & Marketing, Professional Development, Partnerships, DCI Cares (Volunteering) and Agency Culture. . I t’s critical as marketers and storytellers that we have an understanding of implicit bias and how it may impact our work. ?

Public Relations 70

Public Relations Organization Tourism Tourism 70

DCI

JUNE 14, 2021

Destination marketing organizations worldwide dropped both their agencies and employees who worked to promote them given that travel was at a standstill. There was nothing to promote, and with many DMOs funded by hotel occupancy tax and other public funds, money was tight. Bye-bye budgets. Big news for small groups.

Travel 69

Travel Travel Public Relations Media 69

Convene by PCMA

DECEMBER 30, 2021

Several supplier companies sent representatives who, regretting their decision not to exhibit, secured their booths for 2022 during the on-site space selection process. As a result of the success we had this year, we’ve created a sense of heightened excitement for what’s to come in 2022.”. ” (Courtesy Insuretech Connect).

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

AUGUST 16, 2021

To make the most of this year’s opportunities to ensure a steady return of international participation at your in-person events in 2022, consider the following. This isn’t the year to be aggressive with your international marketing efforts but to be agile and informed. Ride the Tide.

Attendee 122

Attendee Audience Public Relations Online 122

Smart Meetings

NOVEMBER 3, 2022

He brings more than 19 years of experience to his new position, previously working as hotel manager for Conrad New York, which won the Connie Award in 2021 and Conrad Brighter Better recognition in Q1 of 2021 and 2022. Minor has hotel sales and marketing experience with Marriott International and Hyatt Regency properties. Lavon Minor.

Public Relations 231

Public Relations Management Marketing Marketing 231