Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Ensure prospective exhibitors are aware of the message their absence will send to the industry.

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

DECEMBER 7, 2021

With all the disruptions caused by COVID-19, the transition from 2021 to 2022 will be challenging. Here’s how seven mdg staff members are using what they’ve learned to set their intentions for 2022. “I After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

The Abbi Agency

JANUARY 31, 2023

The digital world of 2012 couldn’t be more different from that of 2022, and websites now need to keep things like mobile accessibility, machine learning, and new legislation concerning data collection at top of mind. GA4 in the next section, but TLDR;? UA wasn’t designed with our modern technological needs in mind, for obvious reasons.

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

The digital world of 2012 couldn’t be more different from that of 2022, and websites now need to keep things like mobile accessibility, machine learning, and new legislation concerning data collection at top of mind. GA4 in the next section, but TLDR;? UA wasn’t designed with our modern technological needs in mind, for obvious reasons.

Website 26

Website SEO Public Relations Platform 26

DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. Committing to a few new PR measurement resolutions for 2022 can help get us all there. Skip Ad Equivalency. Using ad equivalency is archaic. No news there.

Advertising 52

Advertising Prospect Public Relations Media 52

DCI

JANUARY 27, 2022

But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . For destinations aiming for luxury travelers, you might take a break from the travel press in 2022. Luxury Lifestyle.

Media 80

Media Travel Travel Fashion 80

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Salesforce created a video to announce their 2022 Dreamforce tech conference.

Social Media 62

Social Media SEO Public Relations Events 62