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Case study: AER Annual Conference 2023, Amsterdam

The MICE Blog

The AER Annual Conference 2023 marked a new beginning after two years of planning under pandemic conditions. Event Goals & Planning Considerations After planning under pandemic conditions for two years, the Annual Conference 2023 was designed to mark a fresh start.

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Provocateur Meeting Inspires at Smart Woman Summit 2023

Smart Meetings

A collective of facilitated table discussions sponsored by Maritz and labeled as Provocateur Circles provided a safe and comfortable arena to conduct open conversations about the issues women in the meetings industry experience and discuss possible solutions that can help the community. something magic happens.

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Events? In This Economy? Yes, and Here’s How

Endless Events

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. Follow these six tips to blend event promotions with your 2023 marketing plan seamlessly. Promote Yourself If you want to add more events to your marketing calendar, you must make a big impression in 2023.

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The Industry Comes Together for GMID 2023

Smart Meetings

The day involved a sponsor showcase; educational presentation by Kyle Jordan, director of meetings for Informs; and a networking reception. In the first quarter of 2023 alone, we hosted 18 events that have resulted in an economic impact of $62,663,443. The PCMA Capital Chapter, which includes Maryland, Virginia and Washington, D.C.,

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Lessons Learned from MPI WEC in Mexico

Smart Meetings

After some creative scheduling, Barcelo Maya Grand Resort stepped up to host in 2023, Louisville Tourism agreed to host what is expected to be a crowd of 2,500 at Kentucky International Convention Center a year early in 2024. Thanks to all the vendors, sponsors, student volunteers & speakers.

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Time to Audit Your Sponsor Offerings

Convene by PCMA

On-site branding should be just one category in your sponsor inventory. Others include digital/print advertising, thought leadership, attendee/networking experiences, and VIP events. The first two steps are critical for organizing your sponsor data for analysis. Add a column to sort your sponsor inventory by type.

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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. Continue to train staff on hybrid meeting planning.

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