MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S. The recent survey of 670 event marketers from organizations in the U.S.

Event Marketing 104

Event Marketing Marketing Marketing Trends 104

Convene by PCMA

MARCH 13, 2023

Join your friends and colleagues in Montreal, Québec from June 25 – June 28, 2023 for the annual PCMA EduCon. EduCon’s energetic, immersive and provocative program attracts thought leaders, event marketers, experience designers and business events strategists from around the world.

Education 98

Education Event Marketing Marketing Marketing 98

Convene by PCMA

MARCH 14, 2023

Join your friends and colleagues in Montreal, Québec from June 25 – June 28, 2023 for the annual PCMA EduCon. EduCon’s energetic, immersive and provocative program attracts thought leaders, event marketers, experience designers and business events strategists from around the world. Save the Date!

Education 98

Education Event Marketing Marketing Marketing 98

MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

Event Marketing 92

Event Marketing Marketing Marketing Trade Show 92

Smart Meetings

JANUARY 12, 2023

Smart Meetings was there for a backstage view of what went into the production and brought back tips for planning even more intelligently in 2023. PCMA acquired Event Marketing Association-UK, a community of more than 800 corporate event marketing professionals from the United Kingdom.

Panel 228

Panel Publishing Networking Conference 228

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Bizzaboo

DECEMBER 5, 2022

In 2023, anything is possible in the events industry. To zero in on what we can expect — from event technology predictions to what the biggest challenges will be — we reached out to some of the top Event Experience Leaders for their take on event industry trends to come. Chardia Christophe-Garcia. Adam Parry.

Trends 111

Trends Events Technology Technology 111

Smart Meetings

MAY 8, 2023

Lesson 1: Don’t Forget Gen X In the Freeman Event Attendee Intent and Trends Report Q1 2023 , respondents in the Gen X demographic (45 years and older) are focused on professional obligation. Of course, not everyone in a given age range will react identically to an event marketing message.

Benefits 264

Benefits Meeting B2B Social Media 264

Smart Meetings

MARCH 25, 2024

The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. Attend breakout sessions such as “Navigating the Future of Work-linked Wanderlust” and “Secrets to Event Personalization” and network at the conference lunch.

Trade Show 243

Trade Show Networking Vendor Education 243

Smart Meetings

JUNE 15, 2024

Thousands of event professionals and leading third-party planners already rely on Reposite for their vendor sourcing needs and now they will be part of Cvent’s supplier discovery and coordination engine that sources more than $16 billion in 2023.

Registration 264

Registration Meeting Proposal Trade Show 264

Bizzaboo

NOVEMBER 30, 2022

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketing events. January 2023. February 2023. March 2023. April 2023.

Marketing 98

Marketing Marketing Conference eCommerce 98

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

Planner 233

Planner Meeting Regulations Insurance 233

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? Disruption was the name of the game in 2023. this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

NOVEMBER 30, 2022

Traditional event marketing is struggling. How do you evolve your event marketing to reach your attendees and fill empty seats? The first step is to stop marketing your event alone. Join PCMA’s 2023 Digital Event Strategist certification course expert, Rachel Stephan, for this fast-paced session.

Event Marketing 52

Event Marketing Marketing Marketing Certification 52

Bizzaboo

NOVEMBER 28, 2022

Welcome to the 2023 event technology guide! Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . In fact, according to Bizzabo data , 68.8%

Event Technology 98

Event Technology Technology Technology Registration 98

Bizzaboo

NOVEMBER 7, 2022

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Step 1: Plan the Event.

Social Media 98

Social Media Registration Sponsors Events 98

Convene by PCMA

APRIL 30, 2024

Taylor Swift’s Eras Tour sold out three shows at Chicago’s Soldier Field in June 2023. Elizabeth Doll/PCMA) Kimberly Hardcastle-Geddes You can take a page from Taylor Swift’s marketing approach in your attendee acquisition strategy plan. More Event Marketing Find past event marketing columns in our archive.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Smart Meetings

FEBRUARY 2, 2024

He currently serves on the MPI Foundation Global Board of Trustees, the board of directors for the LGBT Meeting Professionals Association and is the vice chair of the Advisory Board for the Corporate Event Marketing Foundation. Looking Forward The CMP designation remains a mark of excellence and expertise for those who hold it.

Education 264

Education Hospitality Certification Networking 264

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Bizzaboo

NOVEMBER 14, 2022

However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. Although most event organizers say their top priorities right now are attendee engagement and attendance, 29% said they’re prioritizing sponsorships for 2023. . 3 Reasons Why Event Sponsorships Are Valuable.

Sponsors 98

Sponsors Events Virtual Events Website 98

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Success starts here!” Content is king!” Keep calm and (fill in the blank).”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Smart Meetings

OCTOBER 20, 2023

AI, inclusive travel and an engaged workforce were top of mind in Lake Tahoe DMA West took to the new Tahoe Blue Event Center in Stateline, Nevada, this October for its 2023 Education Summit & Vendor Showcase. The event brought together 42 DMOs and 19 vendors, including Smart Meetings.

Education 246

Education Culture Vendor Online 246

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Bizzaboo

SEPTEMBER 13, 2023

Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media Event Marketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62

Social Media 59

Social Media Promotion Media Event Marketing 59

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. Kimberly Hardcastle-Geddes. Unfortunately, “back” has been the underlying theme of the recovery.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

JANUARY 9, 2023

On Monday at Convening Leaders 2023, PCMA President and CEO Sherrif Karamat announced elements of a new strategic plan — one that he described as “blazing a new trail forward, with and for the global business events community.”. Washington Convention Center, April 9–11, in partnership with Events DC and Destination DC.

Education 98

Education Event Marketing Sustainability Event Design 98

InEvent

DECEMBER 4, 2023

Planning, promoting, and hosting online events requires time and persistence as an in-person event. In 2023, holding events without online promotion will attract too few participants. According to Exploding Topics, 75% of business marketers increase their budget to promote events online.A

Online 52

Online Promotion Events Event Marketing 52

BCD Meetings & Events

MAY 28, 2023

Event Marketer magazine held its 21 st Experiential Marketing Summit (EMS) at the iconic Caesars Palace in Las Vegas from May 9-11, 2023.

B2C 52

B2C Marketing Marketing B2B 52

InEvent

NOVEMBER 4, 2022

Event planner conferences—whether it be virtual, hybrid, or in-person—have proven to be effective for event planners in so many ways, as participants are opportune to network with colleagues and leading experts in the industry, stay updated with the latest trends, and embrace fresh perspectives and knowledge.

Planner 52

Planner Conference Events Trends 52

Eventtia

MAY 25, 2023

Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

SEO 62

SEO Event Marketing Marketing Marketing 62

Convene by PCMA

DECEMBER 19, 2022

While there’s optimism throughout the event marketing industry overall, the majority of budgets are not expected to be fully back to 2019 spend levels until 2023 or, for some organizations, 2024, according to Event Marketer’s Experiential Intelligence Report. 5 Business Trends in 2023 That Will Impact Events.

Trends 52

Trends B2B Social Media Events 52

MPI

OCTOBER 14, 2024

That was the sentiment at the Beyond the Bar discussion that took place at Jimmy Kimmel’s Comedy Club during IMEX America 2024, hosted by Caesars Entertainment and OTHR Agency in partnership with CEMA (the Corporate Event Marketing Association). adults completely abstain from alcohol, according to a July 2023 Gallup survey.

Panel 52

Panel Contracts Contracts Entertainment 52

Convene by PCMA

MAY 31, 2023

PCMA Asia Pacific (APAC) today announced the   2023-2024 Regional Advisory Board   comprised of 16 members representing diverse markets and audience segments of the business events industry within the region. We are grateful for their generous leadership and contribution to better our industry, our profession.”

Banking 52

Banking Consulting Incentives Global Events 52

Bizzaboo

DECEMBER 22, 2022

We are thrilled to announce that Bizzabo has received 33 overall badges in G2’s 2023 Winter reports , including receiving G2 leader badges in five categories. These recognitions included: Event Management Platforms. Looking to discover how Bizzabo can help you power high-energy in-person, virtual, and hybrid events?

Registration 10

Registration Event Apps Platform Production 10

Bizzaboo

MARCH 20, 2023

The event website features who the moderators are, information about the event's format, how to participate, and clear CTAs to register and attend the exclusive event. Hybrid Event: Data + AI Summit 2023 When planning a hybrid or virtual event, engagement is critical to success.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

The event website features who the moderators are, information about the event’s format, how to participate, and clear CTAs to register and attend the exclusive event. Hybrid Event: Data + AI Summit 2023 When planning a hybrid or virtual event, engagement is critical to success.

Website 52

Website Event Marketing Planner Marketing 52