MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S. The recent survey of 670 event marketers from organizations in the U.S.

Event Marketing 104

Event Marketing Marketing Marketing Trends 104

MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

Event Marketing 92

Event Marketing Marketing Marketing Trade Show 92

Bizzaboo

NOVEMBER 30, 2022

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketing events. Expos : A global event that strives to promote progress and foster cooperation.

Marketing 98

Marketing Marketing Conference eCommerce 98

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? Disruption was the name of the game in 2023. this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Smart Meetings

JUNE 15, 2024

“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”

Registration 264

Registration Meeting Proposal Trade Show 264

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

Planner 233

Planner Meeting Regulations Insurance 233

Smart Meetings

MAY 8, 2023

Lesson 1: Don’t Forget Gen X In the Freeman Event Attendee Intent and Trends Report Q1 2023 , respondents in the Gen X demographic (45 years and older) are focused on professional obligation. Of course, not everyone in a given age range will react identically to an event marketing message.

Benefits 264

Benefits Meeting B2B Social Media 264

Smart Meetings

JANUARY 12, 2023

Smart Meetings was there for a backstage view of what went into the production and brought back tips for planning even more intelligently in 2023. PCMA acquired Event Marketing Association-UK, a community of more than 800 corporate event marketing professionals from the United Kingdom.

Panel 228

Panel Publishing Networking Conference 228

Smart Meetings

MARCH 25, 2024

There will even be more content designed just for destination marketers. The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. The Excellence Awards ceremony celebrates top event organizers in the evening.

Trade Show 243

Trade Show Networking Vendor Education 243

Convene by PCMA

MARCH 13, 2023

Join your friends and colleagues in Montreal, Québec from June 25 – June 28, 2023 for the annual PCMA EduCon. EduCon’s energetic, immersive and provocative program attracts thought leaders, event marketers, experience designers and business events strategists from around the world.

Education 98

Education Event Marketing Marketing Marketing 98

Convene by PCMA

MARCH 14, 2023

Join your friends and colleagues in Montreal, Québec from June 25 – June 28, 2023 for the annual PCMA EduCon. EduCon’s energetic, immersive and provocative program attracts thought leaders, event marketers, experience designers and business events strategists from around the world. Save the Date!

Education 98

Education Event Marketing Marketing Marketing 98

Bizzaboo

DECEMBER 6, 2023

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. Expos : A global event that strives to promote progress and foster cooperation.

Marketing 105

Marketing Marketing Conference Affiliate 105

Convene by PCMA

APRIL 30, 2024

Taylor Swift’s Eras Tour sold out three shows at Chicago’s Soldier Field in June 2023. Elizabeth Doll/PCMA) Kimberly Hardcastle-Geddes You can take a page from Taylor Swift’s marketing approach in your attendee acquisition strategy plan. More Event Marketing Find past event marketing columns in our archive.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

NOVEMBER 30, 2022

Traditional event marketing is struggling. How do you evolve your event marketing to reach your attendees and fill empty seats? The first step is to stop marketing your event alone. Join PCMA’s 2023 Digital Event Strategist certification course expert, Rachel Stephan, for this fast-paced session.

Event Marketing 52

Event Marketing Marketing Marketing Certification 52

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Success starts here!” Content is king!” Keep calm and (fill in the blank).”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Stova

APRIL 25, 2024

It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.

Marketing 105

Marketing Marketing Social Media Audience 105

Bizzaboo

DECEMBER 5, 2022

In 2023, anything is possible in the events industry. To zero in on what we can expect — from event technology predictions to what the biggest challenges will be — we reached out to some of the top Event Experience Leaders for their take on event industry trends to come. Glenda Lee. Indira Fodor. Adam Parry.

Trends 111

Trends Events Technology Technology 111

MeetingsNet

DECEMBER 15, 2023

While the average annual salary is $97,130 for the nearly 850 business-event planners who responded to a fall 2023 survey by Convene, the publication of the Professional Convention Management Association, the salary range is fairly wide for planners based on a number of factors.

Certification 111

Certification Planner Marketing Marketing 111

Bizzaboo

SEPTEMBER 13, 2023

Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media Event Marketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62

Social Media 59

Social Media Promotion Media Event Marketing 59

Smart Meetings

FEBRUARY 2, 2024

He currently serves on the MPI Foundation Global Board of Trustees, the board of directors for the LGBT Meeting Professionals Association and is the vice chair of the Advisory Board for the Corporate Event Marketing Foundation. Looking Forward The CMP designation remains a mark of excellence and expertise for those who hold it.

Education 264

Education Hospitality Certification Networking 264

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Bizzaboo

NOVEMBER 7, 2022

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Step 1: Plan the Event.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

NOVEMBER 28, 2022

Welcome to the 2023 event technology guide! Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . Choose Brandable Event Tech.

Event Technology 98

Event Technology Technology Technology Registration 98

Convene by PCMA

APRIL 14, 2023

PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. RE+ Events organizes more than a dozen clean energy events in the U.S. and internationally each year, with a growing event portfolio.

Marketing 98

Marketing Marketing Trade Show Registration 98

Bizzaboo

NOVEMBER 14, 2022

The numbers don’t lie: Businesses continue to increase their event investments. In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. Get Creative With Your Reach

Sponsors 98

Sponsors Events Virtual Events Website 98

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Eventtia

MAY 25, 2023

Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? The hope is that some of them will register for your event and buy your tickets. then identify this event’s target audience.

SEO 62

SEO Event Marketing Marketing Marketing 62

BCD Meetings & Events

MAY 28, 2023

Event Marketer magazine held its 21 st Experiential Marketing Summit (EMS) at the iconic Caesars Palace in Las Vegas from May 9-11, 2023.

B2C 52

B2C Marketing Marketing B2B 52

Smart Meetings

OCTOBER 20, 2023

AI, inclusive travel and an engaged workforce were top of mind in Lake Tahoe DMA West took to the new Tahoe Blue Event Center in Stateline, Nevada, this October for its 2023 Education Summit & Vendor Showcase. The event brought together 42 DMOs and 19 vendors, including Smart Meetings.

Education 246

Education Culture Vendor Online 246

ADMEI

NOVEMBER 22, 2023

How Corporate Events Impact Your Reputation as a Company 22 November 2023 You know your company culture inside and out, from familiarity with your own internal language to easily reciting the values your organization holds. Corporate events provide one of the most important opportunities for interaction with your target audience.

Destination Management 193

Destination Management Vendor Events Advertising 193

Bizzaboo

MARCH 20, 2023

The event website features who the moderators are, information about the event's format, how to participate, and clear CTAs to register and attend the exclusive event. Hybrid Event: Data + AI Summit 2023 When planning a hybrid or virtual event, engagement is critical to success.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

The event website features who the moderators are, information about the event’s format, how to participate, and clear CTAs to register and attend the exclusive event. Hybrid Event: Data + AI Summit 2023 When planning a hybrid or virtual event, engagement is critical to success.

Website 52

Website Event Marketing Planner Marketing 52

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. Read a Convene article looking at event swag through the lens of sustainability. On the Web.

Logistics 105

Logistics Events Public Relations B2B 105

MPI

OCTOBER 14, 2024

That was the sentiment at the Beyond the Bar discussion that took place at Jimmy Kimmel’s Comedy Club during IMEX America 2024, hosted by Caesars Entertainment and OTHR Agency in partnership with CEMA (the Corporate Event Marketing Association). adults completely abstain from alcohol, according to a July 2023 Gallup survey.

Panel 52

Panel Contracts Contracts Entertainment 52