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2023 Travel Outlook: Drive More Visitors with Value Based Marketing

Advanced Travel and Tourism

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 246
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Case study: AER Annual Conference 2023, Amsterdam

The MICE Blog

The AER Annual Conference 2023 marked a new beginning after two years of planning under pandemic conditions. Event Goals & Planning Considerations After planning under pandemic conditions for two years, the Annual Conference 2023 was designed to mark a fresh start. No one missed the timed workshops and the classic travel market.

MICE professionals

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Julie Coker to Head NYC Tourism + Conventions

Smart Meetings

9, 2024, she will step into the top executive position at the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. SDTA’s sales and marketing programs delivered a $30 to $1 return on investment—the highest in the organization’s history. Beginning on Dec.

Tourism 236
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Introducing the 2023 Endless Events Industry Trends Guide

Endless Events

2023 is a squeaky, shiny new year that promises brands plenty of opportunities (and a few challenges). Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Download the report now to see what you can expect for events in 2023. 2023 Event Trends Sneak Peek: What’s Inside?

Trends 320
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Here’s Why Your Event Budget Needs to Increase in 2023

Endless Events

A war in Ukraine , an inflation surge, and supply chain issues will impact event budgets in 2023. . Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. This blog post explores why your event budgets will need to increase in 2023 and where to allocate that extra money. .

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Key Takeaways from the 2024 Tennessee Governor’s Conference

Advanced Travel and Tourism

of Tourist Development 2023 Economic Impact Report.  $30.65 billion in direct visitor spending was tracked in 2023, a 26% increase over the previous two years. I find that state conferences offer unique yet universal insights into attracting travelers to all destinations. The Dept.

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2023 Travel Outlook

Advanced Travel and Tourism

2023 is shaping up to be a great year for travel. As we enter 2023, marketers are getting mixed messages on the economy. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector.

Travel 244