2023 Travel Outlook: Drive More Visitors with Value Based Marketing
Advanced Travel and Tourism
JUNE 5, 2023
Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. In addition to traditional marketing procedures (audience, engagement, etc.)
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