Remove 2025 Remove Audience Remove Event Marketing
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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Predictions for 2025

Convene by PCMA

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Marketing Platforms.

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Lean into Virtual Experiences (with AI!) in a Leaner Streaming Landscape

Smart Meetings

Now, Cisco’s Webex Events , which purchased Socio, has announced that starting in April 2025, the service will no longer be available outside of Webex Suite Enterprise Agreements, indicating it may be folded into webinar production. And it could be planned by the meeting professional, the marketing manager or the executive assistant.

Platform 130
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Don't Make These 3 Event Audience Engagement Mistakes

ITA Group

Don't Make These 3 Event Audience Engagement Mistakes. Ask any event marketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. Complicating matters further, event audiences aren’t the same as they once were.

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The Future of Business Events in North America

Unique World Global Destinations

As the region’s largest economies, the United States and Canada are leading the charge, embracing technology, sustainability, and hybrid event formats to ensure that business events not only meet the needs of today’s professionals but also anticipate the demands of the future. By 2025, the global MICE industry is projected to reach $1.4