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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. For the year ahead, we predict AI will transform global audience acquisition and engagement.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Marketing Platforms.
Now, Cisco’s Webex Events , which purchased Socio, has announced that starting in April 2025, the service will no longer be available outside of Webex Suite Enterprise Agreements, indicating it may be folded into webinar production. And it could be planned by the meeting professional, the marketing manager or the executive assistant.
Don't Make These 3 EventAudience Engagement Mistakes. Ask any eventmarketer about audience engagement and you’ll hear the same thing: putting together an engaging conference, product launch or incentive trip is hard work. Complicating matters further, eventaudiences aren’t the same as they once were.
As the region’s largest economies, the United States and Canada are leading the charge, embracing technology, sustainability, and hybrid event formats to ensure that business events not only meet the needs of today’s professionals but also anticipate the demands of the future. By 2025, the global MICE industry is projected to reach $1.4
For senior event leaders, proving the return on investment (ROI) of your events isnt just a nice-to-haveits a must. And yet, according to Bizzabos 2025 State of Events and Industry Benchmarks report, 70% of organizers struggle to measure and demonstrate ROI effectively. If that sounds familiar, youre not alone.
If your event tech stack feels more like a tangled mess than a streamlined solution, youre not alone. But theres good news: 2025 is the year of smarter event technology. To make data-driven decisions and prove the ROI of your events, you need a tech stack that provides in-depth analytics and reporting features.
With that in mind, we are dedicating the upcoming edition of Convene fully — our first single-topic issue — to the climate crisis, and what the business events industry is doing to address this global challenge. By shifting our focus from short- to long-term, eventmarketers can do more than react to change.
For 2025, one other goal that’s especially important is “to maintain corporate culture and morale in the face of uncertainty,” Jenkins said. If there are reps who will attend the SKO virtually, Platia stressed that their experience must be unique, not just during the event but in the run-up to the event as well.
Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.
Planners can promote the venue’s one-of-a-kind design, exceptional services, and other amenities to generate online engagement, which can boost event registration and attendance. Create more memorable marketing. Promoting a unique host venue to create eventmarketing that sticks in viewers’ minds.
PCMA Asia Pacific (APAC) today announced the 2023-2024 Regional Advisory Board comprised of 16 members representing diverse markets and audience segments of the business events industry within the region. We are grateful for their generous leadership and contribution to better our industry, our profession.”
Northwest Event Show 2024 April 3-4, 2024 Seattle, WA + Virtual From Seattle to San Francisco, Vancouver to Boise, and beyond, the Pacific Northwest boasts remarkable destinations, venues, and suppliers that captivate audiences from all corners. Hear from brand-side eventmarketers leading the ultimate three-day conversation.
As the region’s largest economies, the United States and Canada are leading the charge, embracing technology, sustainability, and hybrid event formats to ensure that business events not only meet the needs of today’s professionals but also anticipate the demands of the future. By 2025, the global MICE industry is projected to reach $1.4
What you might not have done yet is use AI for event planning and eventmarketing. According to a report from five years ago — long before “generative AI” entered our vocabulary and tools like ChatGPT became household names — 60% of marketers planned to use AI to drive marketing strategies. billion by 2025.
Of course, not everyone in a given age range will react identically to an eventmarketing message. By the year 2025, millennials age 35-39 will make up 19.1% The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. Of course, their marketing preferences are different.”
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
Learn more in this guide to corporate event themes and concepts. Anyone can hold an event but making it memorable is something else altogether. Planning a corporate event that stands out in 2025 takes more than just booking a venue and sending invitesits about crafting an experience your attendees will never forget.
Enter the 360 event strategya comprehensive plan that leverages multiple event types, both online and in-person, to create meaningful and lasting experiences for attendees. Compared to large-scale conferences, field events create an intimate setting where attendees can engage in deeper, more meaningful conversations. The result?
The events industry is reaching new heights, and our latest 2025 State of Events and Industry Benchmarks report proves it. After surveying over 1,500 event organizers and attendees, the data shows in-person events are more impactful than ever.
If your event tech stack feels more like a tangled mess than a streamlined solution, youre not alone. But theres good news: 2025 is the year of smarter event technology. To make data-driven decisions and prove the ROI of your events, you need a tech stack that provides in-depth analytics and reporting features.
12 event planning problems and solutions for 2025 You dont have a back-up plan for your event Be prepared for everything. Not having backup plans and alternative options for every (or at least almost every) aspect of your event, can cause big trouble. But in the 2020s, event promotions require a social media presence.
Whether you’re hosting an event for a small team or a large group, escape rooms can be tailored to fit your audience. This interactive entertainment option keeps attendees engaged, encourages friendly competition, and creates a memorable experience that strengthens connections long after the event ends.
We wanted to make sure that all of the experiences were cohesive and people could create their own journey, Preston, AIAs managing director of events, shared during the PCMA Convening Leaders 2025 panel session, How to Redesign Your Trade Show & Elevate Attendee Engagement. We can say that we have an expanded audience.
Incoming PCMA Chair Neil Brownlee addresses members of PCMA’s 20 in Their Twenties Class of 2025 on Sunday. Brownlee, who first joined PCMAs Board of Directors and Trustees for the 20182021 term, will serve as chair in 2025 the first non-North American in PCMAs history to lead the board. What are your goals for PCMA in 2025?
.” This kind of event management software isn’t just convenient it’s the backbone of successful event attendance tracking, real-time attendance data, and seamless attendee engagement. Spoiler: it’s not just your marketing team. The point is: don’t wait until post-event to adjust.
As an enterprise event planner, you need more than just another event you need an experience that captivates your audience and delivers measurable results. That’s where experiential events come in. Not only do they immerse attendees in your brand, but they also serve as an effective eventmarketing tool.
Step 1: Whats the purpose of your event? Every event starts with a clear why. Are you looking to sell more, build awareness, or deepen your relationship with your audience? Step 2: Create Your Event Master Plan This is your events GPSit keeps everyone on the same page and no detail is missed. When and where is it?
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