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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Increase EventApp Engagement. #
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
As the region’s largest economies, the United States and Canada are leading the charge, embracing technology, sustainability, and hybrid event formats to ensure that business events not only meet the needs of today’s professionals but also anticipate the demands of the future. By 2025, the global MICE industry is projected to reach $1.4
For 2025, one other goal that’s especially important is “to maintain corporate culture and morale in the face of uncertainty,” Jenkins said. If there are reps who will attend the SKO virtually, Platia stressed that their experience must be unique, not just during the event but in the run-up to the event as well.
They want more personalized experie nces, compelling content, robust networking opportunities and more.So, how do you save time and money while delivering more in 2025 and beyond? Enter all-in-one event management system (EMS) solutions. Use these insights to prove event value and negotiate better deals with hotels. #4.
As the region’s largest economies, the United States and Canada are leading the charge, embracing technology, sustainability, and hybrid event formats to ensure that business events not only meet the needs of today’s professionals but also anticipate the demands of the future. By 2025, the global MICE industry is projected to reach $1.4
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
Enter the 360 event strategya comprehensive plan that leverages multiple event types, both online and in-person, to create meaningful and lasting experiences for attendees. Event organizers that we surveyed reported significant investment growth for in-person events in 2025, with 53% expecting their budgets to increase this year.
You can bring AR to your next corporate event in several ways. For example, an AR scavenger hunt adds an interactive element by allowing attendees to scan QR codes or use an eventapp to unlock hidden content, trivia questions, or exclusive prizes as they navigate the venue.
As an enterprise event planner, you need more than just another event you need an experience that captivates your audience and delivers measurable results. That’s where experiential events come in. Not only do they immerse attendees in your brand, but they also serve as an effective eventmarketing tool.
Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Engage your attendees: From gamified eventapps to personalized agendas, discover fresh ideas to make your event unforgettable. Well guide you on creating backup plans that save the day.
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