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The new Dreams Resorts & Spas-branded resort, Hyatt Hotels Corporation announced in November 2024, is a product of a management agreement between a Hyatt affiliate and Cobbo Bay Developers SA. In order to build on its momentum, Hyatt plans to open 50 luxury and lifestyle hotels globally by 2026.
As Phocuswright’s US Online Travel Agency Market Report 2022-2026 shows, OTAs receive only 22 percent of total gross bookings, lagging well behind direct supplier channels (41 percent) and offline agencies (37 percent). Similar to Booking Holdings, Trip.com runs an affiliate program Airbnb. The channel share in US travel as of 2022.
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