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MPI, the largest association within the MICE (Meetings, Incentives, Conferences and Exhibitions) industry, has announced it will hold its 2025 European Meetings & Events Convention (EMEC) in Istanbul, the site of the EMEC 2014. MPI is currently preparing to release RFPs for the 2026 and 2027 EMEC events.
Trends and Innovations Shaping the MICE Industry The business events industry, known as MICE (Meetings, Incentives, Conferences, and Exhibitions), is a major driver of economic growth in North America. from 2020 to 2027, and hybrid events are a direct result of this surge in virtual platforms.
Business, luxury and MICE travel are also making significant contributions to economic growth and sustainable development, with Statista predicting a global market volume of more than $1 trillion by 2027. “It The UAE Government, for instance, estimates that the country’s travel and tourism market will support 770,000 jobs by 2027.
trillion by 2027. Corporate and MICE Travel Corporate travel and Meetings, Incentives, Conferences, and Exhibitions (MICE) are major sectors for DMCs. From social media marketing to online booking platforms, DMCs need to leverage digital tools to reach a global audience and streamline operations.
Trends and Innovations Shaping the MICE Industry The business events industry, known as MICE (Meetings, Incentives, Conferences, and Exhibitions), is a major driver of economic growth in North America. from 2020 to 2027, and hybrid events are a direct result of this surge in virtual platforms.
trillion by 2027. Corporate and MICE Travel Corporate travel and Meetings, Incentives, Conferences, and Exhibitions (MICE) are major sectors for DMCs. From social media marketing to online booking platforms, DMCs need to leverage digital tools to reach a global audience and streamline operations.
In most cases, traditional marketing involves one-way communication, limiting the engagement and interaction between a retail brand and its audience. Also, you’ll be able to reach out to stellar speakers and even promote your edition to these speakers’ audiences. By 2027, 75% of shoppers expect to see this.
By 2027, 75% of shoppers expect to see this. ✅ Relevance Relevance is a crucial characteristic of in-store retail events because it ensures the event attracts and engages the target audience. The event should align with the brand’s product offerings and showcase them in a way that resonates with the audience.
By 2027, its expected to make up almost 4% of the overall alcohol market, according to drinks market analysts, IWSR. Engaged Audience From incentives to business meetings, training workshops or annual company gatherings, an engaged audience is a key goal of any event. Its about creating options everyone can enjoy.
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