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Beyond the Bar: Redefining event experiences with non-alcoholic drinks

MPI

That was the sentiment at the Beyond the Bar discussion that took place at Jimmy Kimmel’s Comedy Club during IMEX America 2024, hosted by Caesars Entertainment and OTHR Agency in partnership with CEMA (the Corporate Event Marketing Association). Inclusion is one reason to be mindful of this trend.

Panel 52
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The Future of Business Events in North America

Unique World Global Destinations

Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need. According to a report by Statista, the global virtual events market is expected to grow at a compound annual growth rate (CAGR) of 23.2%

MICE professionals

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3 Reasons to Start Marketing 2027 Events Now

Convene by PCMA

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

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The Future of Business Events in North America

Unique World Global Destinations

Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need. According to a report by Statista, the global virtual events market is expected to grow at a compound annual growth rate (CAGR) of 23.2%