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Let’s take a closer look at the latest trends shaping the DMC industry and what the future might hold for these essential players in travel and event management. trillion by 2027. From socialmedia marketing to online booking platforms, DMCs need to leverage digital tools to reach a global audience and streamline operations.
From advanced software for eventplanning to virtual reality (VR) for site inspections and artificial intelligence (AI) for personalised travel experiences, tech is making everything more efficient and exciting. trillion by 2027. For instance, the global sustainable tourism market was valued at $3.3
Over the last year, you’ve undoubtedly watched the rise of generative AI tools like ChatGPT and Craiyon that event professionals can use to accelerate event content creation using prompts and other inputs. By 2027, it’s expected to eclipse $1.08 In 2022, for example, the global AI video generator market brought in $411.5
In contrast to traditional shopping, where customers browse and purchase products, retail events are designed to allow customers to interact with products and brands in a more meaningful and memorable way. By 2027, 75% of shoppers expect to see this. Track the sales of specific products promoted or overall sales during the event.
It also includes intersections across multiple channels or environments, such as physical stores, websites, mobile apps, socialmedia platforms, and more. This way, they’ll share their experiences on socialmedia, provide positive reviews, and refer others, contributing to the brand’s reputation and attracting new customers.
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