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Flights and travel. According to Verified Market Research , the size of the events industry — which was valued at $887 billion in 2020 — will reach a value of $2.194 trillion by 2028! Event revenue. Lead generated. Pipeline value. Press mentions. Sponsorships. Partnerships. Food and drink. Event booth/stall. Marketing Platforms.
Value Event revenue Lead generated Pipeline value Press mentions Attendees Sponsorships Partnerships Cost Flights and travel Lodgings Swag Labor Time Food and drink Event booth/stall Although event profit equals net value – net cost, event ROI equals net value/net cost. The result is the event ROI percentage.
Our mission is to continuously push the boundaries in the travel industry, and this is yet another way we’re solidifying our reputation for being bold and innovative,” said Stacy Ritter, president and CEO of Visit Lauderdale. “By The larger-than-life display showcased Greater Fort Lauderdale’s beaches in dynamic color.
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