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But which event management platform is the best for you and your organization? According to Grandview Research , the industry is estimated to grow to $14.48B in 2028 — up from $6.36B in 2021). It’s no surprise, then, that Capterra has a whopping 841 event management solutions, and G2 features 220. Do you offer an eventapp?
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Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Note that “value” is a much broader term than “event revenue.” Examples of Event Goals, ROI Metrics, and ROI Tools. Event Goals. Business Goals.
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