2028 Marketing Travel 
Smart Meetings
JANUARY 10, 2025
Brand USA, a public-private partnership focused on increasing international travel, reported that in 2026, the U.S. is on track to welcome 90 million visitors one year ahead of the goal outlined by the National Travel and Tourism Strategy report. Travel Association and the U.S. That number is up from 79 million in 2019.
Smart Meetings
FEBRUARY 23, 2023
European Travel Is Rebounding Says New Study The European Travel Commission (ETC) has released a new study that says European destinations are “on their way to recovering pre-pandemic tourist arrivals.” Experts anticipate a gradual return of Chinese travelers to Europe from the second quarter of 2023, as significant barriers remain.
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Smart Meetings
NOVEMBER 16, 2022
BE will not only be an adult playground of concert venues, modern restaurants and luxury hotels, but a residential and pedestrian-friendly development for both locals and travelers to enjoy. Anaheim, since the dawn of Disney, has been a huge driver for Orange County, for Southern California, for travel tourism,” says Pederson.
Dana Communications
AUGUST 20, 2024
Imagine a niche hotel trying to stand out among other properties in a saturated and competitive market. They connect with a local travel influencer known for giving their audience authentic reviews and experiences. According to smartinsights.com, influencer marketing can deliver robust ROI, 11x higher than standard marketing efforts.
Smart Meetings
SEPTEMBER 24, 2024
We’ve traveled, we’ve seen what hotels are coming up, we’ve connected with the CVBs. For planners looking to book through 2026 through 2028, expect small contingency percentages around F&B and AV due to the cost of labor, goods and services. Compression of the market is huge.
Social Tables
APRIL 16, 2019
“Bleisure” will be bigger than ever – Citing statistics from Destination International, Berger reports that more and more attendees are looking at conferences and tradeshows as an excuse for leisure travel. In this presentation created for WEC MPI, Dan makes some bold predictions for what events will look like a decade from now.
Convene by PCMA
DECEMBER 6, 2024
Illustration by Julie Murphy Annual Events Industry Forecast Our usual approach to Convene ‘s Annual Industry Forecast is to cast a wide net, gathering a variety of data related to the business events industry, including travel, lodging, technology, and the workplace. trillion, representing an increase of 11 percent over last year.
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