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Trends Report 2025: Meeting and Event ‘Destination Dupes’

Convene by PCMA

Growth is expected to continue to gradually moderate, resulting in an annual compound growth rate of 7 percent from 2025 to 2028. When asked about their most recent business trip, the most common purpose of travel among all global business travelers is attending seminars/training followed by conventions/conferences.

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Evolution of MICE tourism in Spain

Interface Tourism Spain

This can be companies planning on travelling to a region with the aim of completing a business meeting, training sessions and seminars, Team building trips, Familiarisation trips, conferences, and networking events as well as expositions such as trade shows. from 2021 to 2028 (Source: Allied Market Research ).

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