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The first parade happened in 1890 as a result of members of the Valley Hunt Club planning an activity that they could promote to their friends and family in the Midwest that would highlight the beautiful sunshine and flowers in the midst of winter. The expected date of completion for the project is 2029.
Their insights reveal not only how Australia is bouncing back post-pandemic, but also the trends and innovations theyre seeing across the meetings and events industry. Discussing the trends shaping the industry, Swanson noted the increasing importance of sustainability and innovation. It sets us apart from other destinations.
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