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The Events Industry’s Top Marketing Statistics, Trends, and Data

Bizzaboo

of event organizers were able to reach a wider audience with virtual events ( Bizzabo , 2020) 54% of virtual event registrants convert to virtual attendees. of event organizers were able to reach a wider audience with virtual events ( Bizzabo , 2020) 54% of virtual event registrants convert to virtual attendees.

Marketing 105
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SXSW’s Convention Center Challenge Will Inspire You to Host an Austin ‘Mini-Wide’ 

Convene by PCMA

Organizers began experimenting with different venues this year to prepare for 2026, when the Austin Convention Center closes for renovations. However, following 2025, SXSW will have to reinvent that core part of its event, as the Austin Convention Center will close until 2029 to undergo a major expansion and renovation.

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Top 27 Event Marketing Tools for Working Smarter

Bizzaboo

From venue selection to marketing, select separate groups and keep the flow going. You can track leads throughout the sales cycle by automating repetitive tasks and capturing them from multiple sources, such as social media, online inquiries, and event registrations. each year and projected to reach $18.4