2030 Audience Global Events 
Convene by PCMA
OCTOBER 9, 2024
By 2030, three-quarters of meeting attendees will be categorized as Millennials and Gen Z, he said. The big story we’ve been following is the conversation around the next generation,” he said, which is bringing not just demographic changes to the events landscape, but dramatic shifts in values compared to previous generations.
Interface Tourism Spain
JULY 26, 2024
Saudi Arabia has used events like Formula 1 to enhance its international image and attract tourists. The “Saudi Vision 2030” includes sports as a key tool to reposition the country in the global tourism market and attract investments. “The Economic Impact of Major Sports Events in Saudi Arabia.”
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Interface Tourism Spain
JULY 26, 2024
Saudi Arabia has used events like Formula 1 to enhance its international image and attract tourists. The “Saudi Vision 2030” includes sports as a key tool to reposition the country in the global tourism market and attract investments. “The Economic Impact of Major Sports Events in Saudi Arabia.”
The MICE Blog
JUNE 21, 2022
The experiential event format will showcase 150 professions and will allow attendees to engage directly with the employers and ask questions of current apprentices in the programmes. . The EuroSkills and WorldSkills events are two global events in which young people compete to showcase their skills and win gold medals for their countries.
Convene by PCMA
NOVEMBER 15, 2021
With the launch of the Net Zero Carbon Events Pledge on Nov. 10 during the UN Climate Change Conference (COP26) in Glasgow, Scotland, a wide-ranging network of global events industry players has united to fight climate change with the ultimate goal of eliminating the industry’s greenhouse gas emissions by 2050.
Convene by PCMA
AUGUST 1, 2023
Accor’s Emlyn Brown, global senior vice president of wellbeing, has reprised the Wellbeing Garden at industry events several times now and believes activations like these can result in more authentic social interactions as well as serve to make events more appealing to Gen Z audiences.
Convene by PCMA
NOVEMBER 23, 2021
We are trying to talk the talk and walk the walk,” Lopez told the audience at PCMA’s Convening EMEA in Lausanne, Switzerland, in October, where she participated in a panel session. If I’m not thinking of all of the different audiences,” Lopez said, “then I’m not doing my job.”.
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