Consolidation of “Leisure” Destinations Through Sporting Events: The Case of Saudi Arabia and the Paris 2024 Olympics
Interface Tourism Spain
JULY 26, 2024
According to a PwC report (2020), these events have contributed to the local economy through job creation, tourist attraction, and the promotion of investment in sectors related to entertainment and tourism. Saudi Arabia has used events like Formula 1 to enhance its international image and attract tourists. Vision 2030.
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