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There is greater awareness from planners, but there is still so much more to be done to connect the dots,” Stuckrath said, “from the vendors all the way down to the server, who is the front-facing person to the attendee.” But Stuckrath said she has not always seen the best sustainability intentions play out in real time at events. In the U.S.,
Instead of advertising its own products, Amazon is using the naming rights it secured for the stadium to honor a pledge it made in 2019 to reach net-zero carbon emissions as a company by 2040. Honeycomb consulted on an event that had a sustainability plan in place but had yet to update it on the event website.
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