This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
To enhance efficiency and impact, consider opportunities to automate key processes. Use tools to automate scheduling and distribution across multiple platforms. Automate posting schedules and monitor social media performance metrics with analytics tools.
Marketing Automation Software: Platforms like Marketo or Pardot can track email engagement, content downloads, and other digital interactions that precede bookings. Utilize Email Nurture Sequences: Build automated email campaigns that provide increasingly specific information based on prospect engagement.
Virtual & Hybrid Event Platforms: All About Automation. “I would say that they’ve become more automated. As soon as attendees get access into the platform, they’re able to see what sessions would be most interesting to them based on how they signed up in the registration process. ” Why?
However, it does not focus on event management tools, registration , streaming software, or your average webinar platforms. As an organizer, implement beacon badges for automated session check-in, and even a scavenger hunt to entertain guests and promote specific points of interest. Building events since : 2018. Albert’s Aha!
“I’d rather be in a company that is paying for this service than that data getting used for advertisers, as is the case with most social networks. You don’t have to send people a bunch of different registration links. Easy, automated activities that people can do together.”
From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Include easy-to-spot icons linking to the event’s social media pages, registration page, and so forth.
Even if it’s attendees, and it’s simply like a registration page, you know how much it costs in your online advertising, your websites, your social media people, your graphics. It’s all of that marketing stuff to be able to turn into somebody coming on your registration page.
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Like event marketing, digital marketing is just one part of the advertising industry. brand or product videos) Digital advertisements/Pay-per-Click ads (e.g., What is digital marketing?
The website should include the event details such as date, time, venue, and registration link. With the advent of advanced automation tools, emails can be personalized to cater to the specific needs and interests of individual customers, making the email experience more engaging and relevant.
The Definitive Guide to Event Registration This guide will teach you how to create a successful event registration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. Registration is at the heart of meetings and events.
They will connect with the press, generate buzz for the fundraiser, send invitations, create email campaigns, and advertise the event (both online and offline). If registration starts slowly, promote early bird registration specials or limited-time exclusive offers.
The platform boasts an array of features encompassing individualized video conversations, real-time messaging, automated screening, insightful reporting, and beyond. Cvent OnArrival is a streamlined event check-in solution that simplifies and accelerates the attendee registration process. Intelligent Sourcing Cockpit. Mobile apps.
The website could include all the relevant information about the event, such as the agenda, dates, keynote speakers, sponsors, and registration details. Additionally, having a centralized location for event information can make it easier for attendees to find what they need, such as schedules or registration links.
Data analysis: You can analyze data from previous events ( if you’ve hosted previous events in the past) or similar events within the industry to examine attendee behaviors/demographics, registration patterns, behaviors, feedback, or other relevant data. can help you reach a wider audience in a shorter time frame. register for your event.)
Project management software also allows you to automate and scale your event strategy so you don’t have to reinvent the wheel for every event. Automate reminders for deadlines and receive notifications when tasks are completed. Here are three powerful tools that will remove some of the biggest headaches of event planning.
Travel agencies get access to contracted tickets using the consolidators’ GDS credentials or via a B2B booking platform offered by a consolidator and advertise these bargain deals as best prices or cheapest tickets — without mentioning precise figures. The company has invested over $100 million into its travel agency platform called TripPro.
Allied Global Marketing Los Angeles, CA With a legacy spanning over 30 years, Allied has evolved from its origins in film advertising to become a global leader in entertainment, culture, and lifestyle marketing. The company advocates for an open, privacy-first advertising ecosystem.
Essentially, rather than simply being given a message through advertising, experiential marketing aims to allow consumers to experience something tangible, which they will then associate with the brand, such as an exhibition service, or a live interaction. 56% of the total ad spend globally still goes to offline channels.
This can require specialized technology, as well as apps or software suites that need to be utilized by attendees, advertisers, and sponsors. Event Automation Makes Events Easier 90% of event planning is research. Here's how each element plays a larger role in event automation.
Finally, programmers can use ChatGPT to automate repetitive and time-consuming tasks. MetaverseInvestments #VirtualReality #InvestmentOpportunities Click the link to register now: [Insert registration link]. Maria Alegre, CEO and co-founder of Chartboost, a leading mobile gaming advertising platform.
Whether for in-person, virtual, or hybrid formats, Eventtia’s brand activation experience solution accompanies teams throughout the event planning stages, from registration and attendee management to engagement and analytics. Eventtia stands out by providing solutions for customizing and branding attendee experiences and API integrations.
Consolidating technology into an end-to-end event automation platform. Are they using multiple online survey tools or maybe your registration and website tools don't integrate well? Poor registration processes, which hinder visibility and accountability for the sales team, lead to high no-show rates.
These tools empower event planners to efficiently manage event registrations , streamline communication, gather valuable data insights, and deliver experiences the competition can’t compete with. Affiliate marketing: Implement affiliate programs where influencers and partners are rewarded for driving registrations.
With the help of AI, event organizers can automate the process of generating post-event reports by extracting relevant data from various sources and organizing it in a structured format. This will help you determine which channels most effectively drove attendance and engagement.
This spans the entire event lifecycle — from pre-event registration to post-event engagement efforts. High click-through rate, low registration rate = High topic resonance, high availability conflict (i.e. The information is mined from a pre-collected database during the event registration.
Gone are the days when awareness was the only proposition sold by media and advertising outlets. Those who view that page will find a targeted piece of advertising seemingly following them across other websites. Create a countdown to early bird registration deadlines in your copy to make for a stronger call to action.
advertising on relevant media platforms, and distributing materials at the event itself. Event management software can also help with registration process automation which saves time and energy for your team. This allows you to focus on other aspects of the event, such as brand promotion, marketing, and relationship building.
So advertising, branding, and use of on-site digital signage have become additional items on the negotiation merry-go-round. Automated Quotes and Online Venue Booking Some venues and platforms offer automated quotes and allow bookings to be made online in real time, without any human interaction. Are these print or digital?
Reportedly, Twitter has restored thousands of accounts that were previously banned by the company’s own moderation teams , and half of Twitter’s top advertisers have left the platform. Advertising. Twitter (and Meta and Instagram) depend primarily on advertising. Ernie Smith, Don’t Fall Into The Well.
Facial recognition in the event industry In the event industry, companies have developed facial recognition systems to streamline event registrations. If a match is found, the attendee is admitted without having to show proof of registration. Some can also track attendee movement inside a venue.
Start outlining major milestones like securing a venue, booking speakers, launching your marketing campaign, and opening registration. For in-person events , prioritize technology that streamlines registration and check-in, supports onsite engagement , and integrates with badge printing and access control systems.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content