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5 Proven Strategies to Maximize Your Hotel’s Outdoor Space Bookings This Spring and Summer

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here But how do you stand out in a competitive market and position your outdoor spaces as the go-to choice for clients this spring and summer? Here are five proven strategies to help you market your outdoor spaces, attract bookings, and elevate your revenue potential for the 2025 season.

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Without proper measurement, it’s impossible to determine which marketing efforts drive bookings and which merely consume resources.

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MICE professionals

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Print: The Secret Weapon in Multi-Platform Marketing for Hotels

Smart Meetings

Why Print Still Matters in Advertising Despite the dominance of digital platforms, print advertising offers tangible benefits that digital ads simply cant match. Stronger Recall: Print ads drive a remarkable 77% higher brand recall compared to digital, making it more likely your audience remembers your hotel when its time to book.

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Think Small, Win Big: How Hotels Can Lead the Small Meetings Revolution

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here Understanding the Shift in Meeting Dynamics Corporate leaders are placing greater emphasis on regular in-person interactions to bridge the gaps created by remote and hybrid work models.

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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

By partnering with travel-related newsletters, hotels can share promotional offers, highlight unique amenities, and encourage bookings. Placing Banner Advertisements Banner advertisements on relevant industry websites are another great strategy. Ready to take your strategy to the next level?

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Why Email Marketing Still Delivers for the Travel & Tourism Industry

Dana Communications

For hoteliers, resort owners and destinations, email marketing remains one of the most powerful and cost-effective tools to engage guests, boost bookings and build brand loyalty. For example: A past guest who booked a spa package receives an email highlighting your new wellness offerings.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. Data loss on indirect channels.

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