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Euphoric Advertising in a (Somewhat) Post-Pandemic Society

Dana Communications

Two years after the pandemic began, the advertising climate has changed. An optimistic move forward that doesn’t claim that we’re positively post-pandemic, but just that we choose not to allude to pandemic-ness in advertising for the most part. That’s not to say that advertisers have forgotten about the pandemic. Every day.

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What Can Experiential Marketing Do for You?

Dana Communications

when ancient Egyptians hung papyrus scrolls and painted signboards announcing goods for sale, traditional advertising methods have stepped up and got the job done, and they still do. In fact, according to recent data, approximately 77% of marketers use it as a key part of their brand advertising strategy. Since 2000 B.C., Not at all.

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Here’s What Has Our Media Team Excited Right Now

Dana Communications

North American Display averages 4:1 ROAS (that’s $4 in measured revenue for every advertising dollar spent) QR Codes (Back & Better Than Ever!) The post Here’s What Has Our Media Team Excited Right Now appeared first on Dana Communications. Contact Lynn Kaniper at 609.266.9187 ext.

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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

Key Challenges for Meeting Planners: Budget constraints and cost-saving goals Finding venues or suppliers with flexible options Creating seamless, memorable attendee experiences Dependable communication and quick responses By understanding these pain points, your digital marketing efforts can address their needs front and center.

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3 Tips for Landing Sponsorships in 2019

Smart Meetings

Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report.

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Yes, it’s Terrific, but is it Trail-Worthy?

Dana Communications

Social media, influencers and expert website marketing should come into play, in addition to other advertising efforts including print and radio. Team up with Dana Communications. appeared first on Dana Communications. All through their mobile device. Easy peasy. How will you promote it?

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Team Spotlight: Brittany

Advanced Travel and Tourism

She has 5 years of experience in advertising sales, first working in an ad operations role and later promoted to client support/account manager. She graduated with a Bachelor of Arts in Communications and Media Studies. Her degree has helped her be able to network with others in the mass communications field.