Convene by PCMA

FEBRUARY 24, 2025

But its not only about using multiple platforms, its about how they are used. Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. A strong strategy aligns platform purpose with content type to maximize impact.

Social Media 101

Social Media Media Platform Public Relations 101

Eventtia

JANUARY 2, 2023

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. I will see change as opportunity.” — Sheree Whiteley, copywriter. .” — Jacquelyn Wells, senior vice president and marketing strategist. But did we really listen to our audiences?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

MARCH 11, 2022

As hybrid events cover both the in-person and the virtual ground, the value for sponsors and exhibitors, too, can double. Data is event planner’s best friend. On that note, the bigger the in-person event, the more budget it will require and less flexible it can be. However, the latter two can do wonders for your event ROI.

Benefits 194

Benefits Sponsors Platform Events 194

Social Tables

OCTOBER 20, 2022

Continually connect with members of your audience by sharing behind-the-scenes video clips, sending reminder emails, offering exclusive promotions, advertising additional purchases, and sharing free content (templates, how-to articles, etc.) leading up to the event. Choose the right webinar platform.

Registration 158

Registration Virtual Events Advertising Social Media 158

Endless Events

OCTOBER 11, 2022

Event sponsors. . Sponsors get the limelight at your event in exchange for cutting you a check. That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . If you’re a small brand or creating a new event, you likely don’t have sponsorship requests flooding your inbox.

Sponsors 296

Sponsors Social Media Events Online 296

Endless Events

JUNE 10, 2022

It’s also how many sponsorships and advertisers you were able to get. Finally, figure out the revenue per attendee , if your event’s goal was to generate income. Platform analytics. We talk to our clients and ensure they get event feedback from their attendees, sponsors, and other stakeholders.

Meeting 348

Meeting Sponsors Audience Events 348

Bizzaboo

SEPTEMBER 13, 2023

Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media Event Marketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62

Social Media 59

Social Media Promotion Media Event Marketing 59

Endless Events

FEBRUARY 2, 2018

Here are a couple more tools to reduce your event stress: our helpful event planning checklist and our handy event production guide. Stats All Event Professionals Should Know This 2018. Did you know that 77% of marketers say experiential marketing is already a key component in their advertising strategy?

Social Media 136

Social Media Media Automation Events 136

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Social Media 156

Social Media Audience Events Media 156

Traveler's Q

SEPTEMBER 7, 2023

Overall, email marketing has demonstrated significant potential in driving sales, nurturing customer relationships, and generating brand loyalty, making it an indispensable part of any comprehensive digital marketing strategy. The timing of your marketing efforts is crucial to the success of your event.

Social Media 130

Social Media Promotion Media Marketing 130

Convene by PCMA

MARCH 25, 2024

Leong gave Convene a preview of her talk, and shared how event marketers can take a cue from content creators, and how AI and marketing can work together. How did you get started in marketing? Advertising, media, creativity, content — generally marketing drew me wherever I went since my school days.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

Marketing 78

Marketing Marketing Social Media Advertising 78

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Eventtia

SEPTEMBER 2, 2022

On the other hand, for the event planner selling more early-bird tickets can allow them to generate revenue faster and maintain a healthier cash flow. Besides creating some sense of urgency to encourage purchase, another key benefit of selling early bird tickets is the fact that you can collect customer data earlier for marketing purposes.

Sponsors 118

Sponsors Advertising Prospect Registration 118

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Users of both Facebook and Instagram can run Facebook Event Ads across both platforms.

Promotion 88

Promotion Social Media Vendor Audience 88

Bizzaboo

AUGUST 7, 2023

Key Elements of Effective Event Ticketing Your event ticketing process determines your attendees’ anticipation and excitement toward your event. Here are some key elements to ensure your event ticketing process is a resounding success: 1. Want your event featured on one of Bizzabo’s event directories?

Registration 92

Registration Social Media Events Advertising 92

Bizzaboo

JANUARY 8, 2024

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing? Look for mentions, hashtags, and shares related to your brand.

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

Sports 105

Sports Advertising Events Trade Show 105

Social Tables

DECEMBER 16, 2021

Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event. Follow our tip-by-tip guide to learn how to promote an event on Twitter. What issues are event attendees facing?

Promotion 78

Promotion Social Media Advertising Events 78

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

Management 98

Management Advertising Events Consulting 98

Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Data Protection.

Planner 90

Planner Social Media Events Site Selection 90

Eventtia

DECEMBER 1, 2022

Why marketers need to embrace automated marketing to deliver a modern customer experience. Advertisements are no longer just in magazines or on billboards. But with such high exposure to advertisements, people become desensitized and give less attention to the ads they scroll past.

Automation 62

Automation Virtual Events Marketing Marketing 62

Bizzaboo

MARCH 27, 2023

It all began after Google announced that it was ending support for third-party cookies and Apple announced the retooling of identifiers for advertisers. As an event marketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. After all, we live in a data-driven age.

Preparation 52

Preparation Organization Advertising Website 52

Bizzaboo

MARCH 27, 2023

It all began after Google announced that it was ending support for third-party cookies and Apple announced the retooling of identifiers for advertisers. As an event marketer, you need to know the implications of the impending cookiepocalypse and what you can do to prepare. After all, we live in a data-driven age.

Preparation 52

Preparation Organization Advertising Website 52

ITA Group

NOVEMBER 17, 2020

There are pros and cons to both types of events, but putting on your event marketing hat a little differently can help drive home the best return. As a meeting organizer, it is in the best interest of your sponsors to help them reach their event marketing goals whether an event is virtual, hybrid or in person.

Sponsors 62

Sponsors Virtual Events Advertising Platform 62

Social Tables

MAY 14, 2019

Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. This is where a strong event marketing plan comes into play — but there’s no one-size fits all.

SEO 141

SEO Proposal Sponsors Events 141

Bizzaboo

NOVEMBER 30, 2022

7 to 8—As THE B2B eCommerce and digital marketing conference, only at B2B Online EU can you gain practical insights and tools that will help you combine today’s top digital opportunities with traditional sales, marketing and GTM strategies to build a winning hybrid model. January 2023 Marketing Conferences. back to top.

Marketing 98

Marketing Marketing Conference eCommerce 98

Bizzaboo

DECEMBER 26, 2018

At Pubcon Florida attendees will learn the most effective strategies in SEO, PPC, social media, content development, social media advertising, local search, Google Analytics, mobile, video and more. A one-day digital marketing conference, presenting multiple informative learning tracks and panel sessions. Pubcon Florida 2019.

Marketing 105

Marketing Marketing Conference SEO 105

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Bizzaboo

SEPTEMBER 13, 2023

Are you using LinkedIn as part of your event marketing strategy? Are you wondering how to promote an event on LinkedIn? This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience.

Promotion 52

Promotion Conference Marketing Marketing 52

Social Tables

OCTOBER 5, 2023

It tackles everything from event planning, task allocation, and progress tracking. This platform was ingeniously developed as a central hub where teams could convene and work together seamlessly within a unified workspace. Cvent ’s event planning suite. The heart of any successful event lies in meticulous planning.

Event Technology 88

Event Technology Technology Technology Vendor 88

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Bizzaboo

DECEMBER 6, 2023

15 to 17—6,500 affiliates, advertisers, ecom sellers, networks, and tech suppliers will gather in Las Vegas at Affiliate Summit West 2024, the biggest affiliate marketing event in the world. back to top February 2024 Marketing Conferences Name Start Date/Location Description SEOday 2024 2/1/24 Kolding, Denmark Feb.

Marketing 105

Marketing Marketing Conference Affiliate 105