article thumbnail

How Virtual Technology Can Future-proof Events

Smart Meetings

These recordings can also be used elsewhere either as marketing material or as a pay-per-view service post-event to advertise the quality of talks and boost revenue after the event has finished, further future-proofing the event. Take Networking Online. Digital networking also widens the pool of people attendees are likely to meet.

article thumbnail

3 Tips for Landing Sponsorships in 2019

Smart Meetings

Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report.

Proposal 254
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Team Spotlight: Brittany

Advanced Travel and Tourism

She has 5 years of experience in advertising sales, first working in an ad operations role and later promoted to client support/account manager. Her degree has helped her be able to network with others in the mass communications field. She graduated with a Bachelor of Arts in Communications and Media Studies.

article thumbnail

How To Promote Events Without Social Media

Endless Events

A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. There’s no replacement for online advertising. ” “ The cost of advertising on social platforms has skyrocketed ,” he adds. How effective is social media marketing anyway?

article thumbnail

When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Today, with opportunities such as CTV, digital billboards, and the popularity of video on social networks, high-value impressions are no longer too costly for B2B event organizers. Joe Mathieu. 3 Considerations.

article thumbnail

Apple iOS Updates Scheduled for April 26th Could Hurt Digital Campaigns – Especially on Facebook

Advanced Travel and Tourism

Digital privacy has been a hot topic for some time, and for the first-time tech leaders are making changes that could disrupt digital advertising for marketers across. The first big changes to hit the advertising world come from Tim Cook’s Apple. Hint: Facebook advertisers face the biggest challenge. iOS14 Update: What is it?

article thumbnail

5 Proven Strategies to Maximize Your Hotel’s Outdoor Space Bookings This Spring and Summer

Smart Meetings

A Summer Sundown Networking Event with cocktails on the terrace and a sunset backdrop. Promote Your Outdoor Spaces Through Seasonal Campaigns Social media and online advertising are powerful tools to spread the word about your outdoor spaces. Offer Themed Packages: Create tailored event packages built around spring or summer vibes.

Booking 130