Endless Events

APRIL 24, 2023

As part of our ongoing commitment to progress and improvement, we’re changing platforms. In this episode of the Event Tech podcast , Will shares why he’s decided to make the shift, what he’s excited to implement in the new #EventProfs community, which platform the community will use, and what you can expect in the coming weeks and months.

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Platform Event Apps Social Media Sponsors 177

Endless Events

MARCH 3, 2022

Tune in and find out the recipe for marketing success outside social media platforms! There’s no replacement for online advertising. ” “ The cost of advertising on social platforms has skyrocketed ,” he adds. How To Promote Events Without Social Media? “You can still get in front of people.

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Social Media Promotion Media Advertising 348

Advanced Travel and Tourism

FEBRUARY 2, 2024

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing.

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Marketing Marketing Advertising Audience 243

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Display Ads Display ads are an excellent channel for driving top-of-funnel awareness.

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Marketing Marketing Social Media Advertising 264

Smart Meetings

MARCH 18, 2025

Placing Banner Advertisements Banner advertisements on relevant industry websites are another great strategy. Leveraging Social Media Social media platforms like Facebook, Instagram, and LinkedIn have become powerful tools for hotels to engage with potential guests.

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Hospitality Marketing Marketing Social Media 130

Advanced Travel and Tourism

JULY 7, 2021

Some only utilize one platform and stop there. If you want to get the best ROI for your video advertising and maximize your reach, you need a strategy. For most people, those places include video platforms. Types of Video Marketing Platforms. Let’s look at some of the most common platforms and why they work.

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Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

DECEMBER 16, 2021

The social media platform that is grabbing audiences and advertisers like no other—TikTok. In this panel discussion, hear from 3 DMO thought leaders who have embraced this trending platform for their organization. Wondering if it makes sense for your organization? Fill out the form below to watch the webinar recording.

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Organization Advertising Social Media Panel 242

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Add to that the availability of B2B data relationships within these platforms and future event attendees become discoverable, regardless of where they may be spending their time online or offline. Joe Mathieu.

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Advertising Marketing Marketing B2B 105

The Abbi Agency

MARCH 30, 2021

This ability to target granularly is particularly beneficial for small businesses who have hundreds (not thousands) of dollars to spend on advertising. Hyper-focused targeting ensures a higher conversion rate and less money wasted on advertising to individuals who, in this example, don’t have dogs. Not at all.

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Marketing Marketing Advertising Website 200

Sojern

MARCH 18, 2021

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

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Advertising Travel Travel Website 97

Smart Meetings

DECEMBER 8, 2021

These recordings can also be used elsewhere either as marketing material or as a pay-per-view service post-event to advertise the quality of talks and boost revenue after the event has finished, further future-proofing the event. Read More : West Hollywood Takes to Virtual, Sees Amazing Results.

Technology 321

Technology Technology Seminar Networking 321

Advanced Travel and Tourism

APRIL 23, 2021

Digital privacy has been a hot topic for some time, and for the first-time tech leaders are making changes that could disrupt digital advertising for marketers across. The first big changes to hit the advertising world come from Tim Cook’s Apple. Hint: Facebook advertisers face the biggest challenge. iOS14 Update: What is it?

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Advertising Prospect Tourism Tourism 246

Convene by PCMA

FEBRUARY 24, 2025

But its not only about using multiple platforms, its about how they are used. Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. A strong strategy aligns platform purpose with content type to maximize impact.

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Social Media Media Platform Public Relations 101

Endless Events

MAY 20, 2022

After all, they need to hire more event staff, pay for a virtual event platform, and engage two audiences in two completely separate ways while ensuring they can also interact with one another. Event Platform & Other Event Technology. That way, they will experience the local flavor and have a truly exciting experience.

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Social Media Virtual Events Events Audience 348

Endless Events

FEBRUARY 28, 2023

If you’re just starting out, you can create event communities on platforms like Facebook and Slack. These platforms enable businesses to grow tight-knit communities and allow users to share content. Event platforms like Eventbrite are also popular. And you can’t host your event and community in the same place, either.

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Sponsors Fashion Virtual Events Social Media 304

Advanced Travel and Tourism

FEBRUARY 17, 2022

That said, if you’ve been relying on significant third-party data for your advertising strategies, you’ll need to shift your efforts to first-party-focused methods in 2022. DMOs can collect data from sources like email newsletter sign-ups, visitor guides, and customer relationship management (CRM) platforms.

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Advertising Website Social Media Audience 245

Smart Meetings

NOVEMBER 26, 2024

She built her career in her dream field of advertising, working for large national and international agencies. Look at everything from the attendee perspective, reviewing your platforms and your registration site. Then she married and gave birth to two children with special needs. That changed everything,” she said. “I Is it tabbable?

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Registration Transportation Speakers Contracts 246

Smart Meetings

JULY 24, 2023

He also noted the downside of not having the platform available in Europe, having it so tied to Instagram (you can’t delete without deleting Instagram), that it lacks identity and has a weak algorithm that shows you a lot of random posts. That would be asking for trouble the way the platform has shifted to trolls today,” she said.

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Meeting Social Network Advertising Social Media 246

Bizzaboo

JANUARY 6, 2025

In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.

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Conference Management Automation Social Media 105

Advanced Travel and Tourism

AUGUST 16, 2022

In addition, platforms like TikTok and Instagram Reels have made vertical video not. only the norm but also the setting for professionally-produced short videos and advertisements. But that has changed: YouTube has since enabled the full screen feature. for vertical videos. It’s easy to snap from.

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Social Media Advertising Tourism Tourism 246

AltexSoft Travel

JANUARY 31, 2020

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. For example, Virgin Atlantic is currently testing booking capabilities through Skyscanner’s Direct Booking Platform. Advertising stopover destinations. Data loss on indirect channels. The end point of sales are travelers.

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Airlines Advertising Marketing Marketing 121

Dana Communications

DECEMBER 19, 2023

It’s Hyper-Targeted But before you say, “TikTok is only for young people,” you should know that there is a community of grand-fluencers blowing up on the platform for their humor and advice – see here , here and here. Posters gain incredible traction because the platform pushes the content out to so many users at once.

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Social Media Advertising Trends Media 241

Endless Events

MAY 8, 2019

We are going to talk about how to turn your blog and audio into video, and we are going to tell you best practices and all of that fun stuff here for all of the different social media platforms. After 90 seconds, you’re going to lose a ton of engagement, so you don’t want to go past that really for any social media platform.

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Social Media Platform Events Advertising 293

Endless Events

APRIL 4, 2022

We’ve been building out this web-first platform, which is great. We’re pulling back data and insights into our core analytics platform. “I’d rather be in a company that is paying for this service than that data getting used for advertisers, as is the case with most social networks.

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Remote Event Technology Technology Technology 66

Endless Events

JUNE 1, 2020

There are several ways to monetize a virtual event, and digital advertising is one of them. So consider including pop-up ads and banners promoting your sponsors to your event platform and your live-stream. Use Your Registration Platform. Employ Branded Breakout Sessions.

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Virtual Events Sponsors Event Apps Events 351

Smart Meetings

JANUARY 1, 2019

More than four billion people are online and more than three billion people are active on several social media platforms. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. billion active users. YouTube followed with 1.5

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Social Media Media Consulting Sponsors 279

Smart Meetings

MAY 20, 2022

However, the influx of comprehensive platforms for online events has left a lot of planners and producers feeling overwhelmed: “I’ve spent a lot of the last two years just trying to make people feel a little bit better about the choices that they’re making,” he said. We were always talking about goals,” Vismale elaborated.

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Platform Technology Technology Event Apps 264

Endless Events

JUNE 29, 2020

Advanced Advertising Techniques . The current times have witnessed a noticeable increase in the rise of various methods of advertising that are highly consumer-centric, engaging, and dynamic. . And with this quotient being further boosted, new arrangements will provide an actual glimpse into the delegates and the event. .

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Advertising Events Technology Technology 327

Smart Meetings

FEBRUARY 22, 2022

Hybrid events—whether they are conferences, expos or training courses—are meetings that can be accessed in person at a physical location, or remotely via an online platform. Consider the wants and needs of your audience and use your event platform to easily share accessible content that will truly excite them.

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Social Media Remote Online Audience 246

Smart Meetings

DECEMBER 8, 2021

These recordings can also be used elsewhere either as marketing material or as a pay-per-view service post-event to advertise the quality of talks and boost revenue after the event has finished, further future-proofing the event. Read More : West Hollywood Takes to Virtual, Sees Amazing Results.

Technology 246

Technology Technology Seminar Networking 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. The pandemic has continued to leave users skeptical of online platforms and flashy ads, so brands have had to get creative.

Trends 245

Trends Marketing Marketing Social Media 245

Social Tables

FEBRUARY 17, 2022

From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. If you’re looking for tips on everything from TikTok paid advertising to creating organic content, we’ve got you covered. Event marketing on TikTok is no different.

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Event Marketing Marketing Marketing Social Media 179

Techsytalk

DECEMBER 26, 2016

If it’s a company conference you’re arranging, then LinkedIn of all networks is the spot to be advertising it. LinkedIn has its own publishing platform where users can submit their own long-form posts. However, most planners have a tendency to just stick to prominent social networks like Facebook and Twitter. LinkedIn Ads.

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Promotion Sponsors Social Network Affiliate 260

Endless Events

APRIL 22, 2020

This will include things like speaker fees, entertainment fees, event platforms , the technical and production costs, and so on. Instead of checking out virtual event pricing from other events, take a look at online course platforms. Digital platforms also include the possibility of ad spaces.

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Virtual Events Affiliate Events Speakers 292

Dana Communications

MARCH 24, 2025

Personalization Potential : Todays email platforms let you tailor content to individual preferences, ensuring your message feels personal and relevant. Direct Access : With email, youre not fighting algorithms or hoping your post gets seen. Your message goes straight to your audience.

Tourism 130

Tourism Tourism Marketing Marketing 130

Endless Events

MARCH 11, 2022

Thanks to event platforms, sponsors can measure brand awareness through booth traffic reports , measure engagement on sponsored content, and get information about attendees who did not stop by their booths, but might be interested in their product based on what sessions they attended. Data is event planner’s best friend.

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Benefits Sponsors Platform Events 194

Endless Events

MARCH 17, 2020

To give a platform for those three verticals to get the recognition they deserve” “Second to that was to give the wider industry a place to come and learn about what the industry was doing from a sustainability point. . You know, very much in the same way that many advertisers do now digitally.

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Sustainability Events Platform Venue 267