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This week, Brandt and Endless Events’ Kyle Kocinski do a case study on Remo , one of the top 22 event platforms to use in 2022. The competition among event platforms is stiff these days, so event planners must understand what makes a certain platform stand out from the rest. Introducing Remo, A Map-Based Event Platform.
Event sponsors. . Sponsors are the way to go. Sponsors get the limelight at your event in exchange for cutting you a check. That might mean giving your sponsorsadvertisements, sponsored sessions, or shoutouts during the event. . Fortunately, all you need is a little elbow grease to find sponsors.
Thanks in large part to COVID-19, many in-person events include a digital component, typically in the form of an event platform. You might think you don’t need a digital platform for an in-person event, but it’s not a bad idea. Event planners are opting for event platforms for in-person events for these 13 reasons.
In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). We saw an incredible surge in event platforms , leaving many event planners confused. Which virtual event platform features to look for? The 22 Best Event Platforms To Use In 2022! The result?
Our resident hosts, Will and Brandt, welcome a guest to talk about virtual and hybrid event platforms. In one of the most resourceful conversations in the history of this podcast, Kyle talks about how event platforms have adapted since last year and where are they going next. Virtual & Hybrid Event Platforms: All About Automation.
Event platforms can be an event planner’s best friend. That’s because event platforms collect data about registration, attendee behavior, their feedback about the event, engagement levels, and more valuable insights. Finally, we explain how event platforms can help planners measure event ROI and reach their goals.
With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media. Sponsoring Newsletters Sponsoring newsletters can be an effective way to reach potential clients directly in their inboxes.
Tune in and find out the recipe for marketing success outside social media platforms! There’s no replacement for online advertising. ” “ The cost of advertising on social platforms has skyrocketed ,” he adds. ” Lean On Your Sponsors. How To Promote Events Without Social Media?
Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors! Incorporate Sponsors Into Your Event App. Plus, they can also be used as a tool to promote sponsors.
If you’re just starting out, you can create event communities on platforms like Facebook and Slack. These platforms enable businesses to grow tight-knit communities and allow users to share content. Event platforms like Eventbrite are also popular. To find event sponsors, you must start your search ASAP.
Our thriving community includes event planners, marketers, sponsors, technology providers, and more, and we’re all committed to improving our craft and the industry. As part of our ongoing commitment to progress and improvement, we’re changing platforms. And for a while, event tech platforms seemed to share that vision. “As
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.
More than four billion people are online and more than three billion people are active on several social media platforms. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. The Facebook Effect . billion active users. YouTube followed with 1.5
If it’s a company conference you’re arranging, then LinkedIn of all networks is the spot to be advertising it. The other method is a sponsored update, which is the more effective of the two because you can target the ads to a specific demographic by filtering results based on factors like industry, job title, location, etc.
This ability to target granularly is particularly beneficial for small businesses who have hundreds (not thousands) of dollars to spend on advertising. Hyper-focused targeting ensures a higher conversion rate and less money wasted on advertising to individuals who, in this example, don’t have dogs. Not at all.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Post-Event Debrief Questions For Sponsors. Platform analytics. Check Your Event ROI.
When built upon innovative event technology solutions , they can drive more value for stakeholders, sponsors, exhibitors, and attendees alike. Delight Your Sponsors & Exhibitors. Sponsors and exhibitors can also greatly benefit from hybrid events. Let’s explore! Hybrid Events Are More Sustainable.
This will include things like speaker fees, entertainment fees, event platforms , the technical and production costs, and so on. Instead of checking out virtual event pricing from other events, take a look at online course platforms. Digital platforms also include the possibility of ad spaces.
“The platform that you’re viewing in is built for web conferencing. ” Now, we’re just looking at a broader marketplace of what companies, bands, galas, birthday parties, weddings can utilize those platforms. But then also bring in question and answer platforms. We’re going to keep it pretty simple.
To give a platform for those three verticals to get the recognition they deserve” “Second to that was to give the wider industry a place to come and learn about what the industry was doing from a sustainability point. . Provide really good learning opportunities, great content, great opportunities for sponsors.
From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Bonus tip: Add direct links to sponsor pages, speaker profiles, and other participating business sites to further expand the event’s reach.
Attracting many attendees to an event won’t really bring too much value if they aren’t a good fit for the event, your business, and your sponsors. With Eventtia event management platform, you can easily set up multiple early bird ticket tiers to implement the same strategy for your event. ? Better-quality attendees.
In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. The main task of such platforms is to present the maximum number of options available on the market, so that a user can compare them and make an informed choice.
Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done. Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging).
Use your event app and virtual event platform to prompt exhibitors to engage with each other. The most straightforward, low-lift ways to do so are through scheduled emails and targeted alerts within the platform. Collaboration can take multiple forms: Collaborative Panels. Offer interactive educational opportunities.
Some best practices to keep in mind include leveraging social media to build buzz around your event, partnering with relevant influencers and sponsors, creating compelling content that engages your audience, and conducting timely market research. It may also highlight important individuals involved, such as guest speakers or event sponsors.
By “suppliers” I mean vendors of products or services, and sponsors. Often, vendors meet with practitioners at a tradeshow, and sponsors (who are usually vendors too) get opportunities to address practitioners. Recently I attended an online speed dating platform’s meeting industry event.
Here’s how the three biggest platforms break down and social media tips for each: Facebook Facebook offers up targeted advertising functionality that allows marketers to reach hyper-specific segments of users. Instagram More than 1 billion people use the platform each month, 71% of whom are 35 or younger. You might get rejected.
Open to full-time university students between the ages of 18-25 and young professionals under the age of 30 in the fields of creative communications, advertising, or marketing, the Academies feature keynote sessions from industry experts, workshops, and a 24-hour hackathon.
Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees. A simple way to do this is to include sponsors’ logos and brand colors on marketing collateral.
B2B event marketing happens when you are offering your event to other businesses, whether to attract their employees to attend the event, to get the business involved as an exhibitor, or even as a sponsor. In B2B event marketing (i.e. Event Marketing Strategy: Who Is Your Target Audience? Social Media Marketing.
By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. In addition to attracting attendees, event branding also helps to attract sponsors and partners.
Will the event require sponsors? They will connect with the press, generate buzz for the fundraiser, send invitations, create email campaigns, and advertise the event (both online and offline). Are you working toward a flat figure or striving to increase YOY donations? What type of event will it be: live, virtual, or hybrid?
Advertise Your Event. Depending on how many positions you’re trying to fill, it may be worth putting advertising dollars behind your event content to ensure more people see it. At this stage, you’ll also have to determine whether you want to host an in-person, virtual, or hybrid event. You might plan the best event in the world.
An event website serves as a centralized platform for the promotion, registration, and communication of all event-related information to the attendees. This is because social media is an excellent platform for promoting events and reaching a broader audience. Why Do You Need an Event Website?
Are you planning an event and need sponsors to support your vision? But how do you effectively approach potential sponsors and get them to respond positively to your sponsorship request letter? In this article, we’ll guide you through emailing potential event sponsors and provide a sponsorship email template too.
Your sponsors are going to be happy, which is going to attract other sponsors, and your attendee base is going to continue to support you and be more okay with it when you have to raise prices because they’re having really strong experiences.
Many meeting organizer debates are currently taking place on whether a virtual conference can bring as much ROI to sponsors as an in-person conference. As a meeting organizer, it is in the best interest of your sponsors to help them reach their event marketing goals whether an event is virtual, hybrid or in person. Mark Fisher.
If your employees love hanging out on social media platforms, encourage them to post some brand-friendly content. You can even reward an employee who uses platforms such as Help a Reporter Out to get media coverage for the release of a new product or service. Custom Crafted.
Ethical marketing requires being transparent and honest in advertising and sponsorships, particularly as consumers are becoming more conscious of the impact of their purchasing decisions and are actively seeking out companies with corporate social responsibility (CSR) policies that align with their values.
Ninety-three percent of Facebook users access the popular social media platform via phone, so creating content that looks good on a mobile device is crucial for social media marketing success. Users of both Facebook and Instagram can run Facebook Event Ads across both platforms. Utilize Instagram.
So, how do you find the right sponsors for your event? Instead of blindly targeting everyone and anyone who could be potential sponsors, it’s important to focus your time and resources well by targeting only those with a high likelihood of sponsoring the types of events you are currently doing.
But when it comes to advertising virtual events, being salesy is perfectly fine. As such, using promotional tactics like pop-up ads, banner advertisements, and other calls to action on your channels is OK. For example, creating an event on LinkedIn or advertising on Facebook are great ways to drive registrations for your virtual event.
Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event. Advertise a promotional code or coupon code that’s available exclusively for Twitter users. Event marketing made for Twitter.
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