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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Utilize Video Personalization : Create custom video messages for high-value prospects that address their specific needs and demonstrate your attention to detail. Retargeting Leads for Conversions Not all prospects convert immediately. Contact Smart Meetings today to help you get started.

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Apple iOS Updates Scheduled for April 26th Could Hurt Digital Campaigns – Especially on Facebook

Advanced Travel and Tourism

Digital privacy has been a hot topic for some time, and for the first-time tech leaders are making changes that could disrupt digital advertising for marketers across. The first big changes to hit the advertising world come from Tim Cook’s Apple. Hint: Facebook advertisers face the biggest challenge. iOS14 Update: What is it?

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.

Marketing 264
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Best Practices for the Perfect Trade Show Follow-Up Email by @QuickTapSurvey

Techsytalk

Instead of sending an email that reads like an advertisement for your company, send an email that focuses on actions that a company can take that benefits that firm. However, you want to make sure the message is phrased in such a way that it appears to be advice—not advertising. If those actions happen to involve your company, great!

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5 New Marketing Strategies You Should Be Using

Advanced Travel and Tourism

Think about going mobile with advertising, websites, entrance tickets, and more. As we mentioned above, prospective travelers are looking for vacation spots closer to home, so they might be unfamiliar with your offerings until they search in the area. Going Mobile.

Marketing 264
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4 Best Practices for Successful Online Hotel Advertisements

Social Tables

Hotel advertisements should be an important part of any hotel’s digital marketing plan. But, if you want to maximize your return on your investment, follow these four best practices for hotel advertisements. Hotel advertisements can drive site traffic, push specials, and amplify your brand. Test Out Retargeting Campaigns.