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Utilize Video Personalization : Create custom video messages for high-value prospects that address their specific needs and demonstrate your attention to detail. Create Sustainable Meeting Packages: Develop turnkey solutions that bundle eco-friendly practices like paperless registration, plant-based menu options, and carbon offset programs.
Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.
A relatively low attendance rate despite a high number of registrants is a common issue in free events. Simply put, an early bird discount or offer is selling your ticket at a lower price for a limited amount of time, typically very early in the registration process. Monetize your event using advertisements.
In the fast-paced world of event planning, driving event registration is a crucial aspect of ensuring a successful and impactful event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.
Prospectiveregistrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Want to help potential registrants convince the right people to let them attend? Read “ 7 Ways To Help Participants Get Buy-in and Justify Conference Attendance.”
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Like event marketing, digital marketing is just one part of the advertising industry. brand or product videos) Digital advertisements/Pay-per-Click ads (e.g., What is digital marketing?
Educating prospects. To illustrate, here’s a list of some of the most popular event KPIs from a demand generation funnel perspective: Registrations. Here are a few examples: Registrations from target accounts. Onsite event registration software. Create a Strategy for Onsite Registration. Generating leads.
The Definitive Guide to Event Registration This guide will teach you how to create a successful event registration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. Registration is at the heart of meetings and events.
The website should include the event details such as date, time, venue, and registration link. Careful analysis of audience behavior, engaging content, and strategic advertising can generate the desired results. The website should not only look great, but it also needs to have informative and engaging content.
Promote early-bird registration. . Create and promote an exclusive “early-bird registration” promo for event attendees that register in the earliest stages of ticket sales. Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” With about 2.89
Step 1: Understand your event in and out Securing event sponsorship is essentially about “selling” your event to prospective buyers– the sponsors. Once you’ve answered all these questions, the next step is to identify potential companies (the “prospective buyers”) that may be interested in sponsoring the event.
Ask questions like: was the registration process simple enough? At this stage, you should also start requesting proposals and quotations from your prospective vendors. SET UP YOUR REGISTRATION. As the first part of your event road map, the registration process is an important and often overlooked part of the event experience.
Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event. Providing followers with content of value is one of the keys to unlocking more event registrations. .
Distribute roles among the team members: Event/project manager Scheduling Venue/show floor manager Creative design Marketing and communications Sponsorship manager Registration and check-ins Develop event branding. Launch event registration. 2nd Phase: Up to 3-4 months before the event. Securing event sponsorships. 5th Phase: D-day.
Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Are event marketing and event promotion the same thing?
Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Are event marketing and event promotion the same thing?
We provide cutting edge technology for field & event marketing teams while deploying dedicated event reps to drive targeted registrations and attendees for regional field marketing events. Billups creates dynamic, visual experiences powered by out-of-home advertising. Aviator Nation, Central Texas Dealer Advertising Assoc.,
Essentially, rather than simply being given a message through advertising, experiential marketing aims to allow consumers to experience something tangible, which they will then associate with the brand, such as an exhibition service, or a live interaction. However, a very important component is missing.
Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. The more people you reach, the better chance you have to gain prospective attendees interested in your event. Post authored by Emily Richmond. About Emily.
Allied Global Marketing Los Angeles, CA With a legacy spanning over 30 years, Allied has evolved from its origins in film advertising to become a global leader in entertainment, culture, and lifestyle marketing. The company advocates for an open, privacy-first advertising ecosystem.
Offer a way for prospects to try your product: Not all channels let prospects touch, feel, or taste products. Lead generation: Gather contact information and data on future prospects. Throughout the same summer of this event, they also offered free advertising to nonprofits that supported the LGBTQ+ community.
From budgeting, reports, and task management to attendee registration, check-in, floor plans, and everything in between, they have you covered… what what you need without the soul crushing cost and long term contracts that the other platforms suck you into. At i3 Events, we have been using PlanningPod since 2015 for many of our clients.
You can make it interesting and simple to use by including information on the speakers, the event schedule, and the registration procedure. Promote Your Event at Networking Events This is one of the best ways to advertise your event for free. Your event marketing tactic will have a more personal touch with offline advertising.
Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Inbound content attracts prospects with tailored messages that align with their interests. In it, consultant Felicia provides details about the conference – theme, location, registration dates, etc.
They arrange both online and offline marketing strategies such as social media posts, follow up emails, paid advertisements and product placements. If your event involves sales or prospective clients, you will need someone to facilitate the relationship between your event team and the customer.
You can use diversified ad formats to create visually compelling advertisements, from attention-grabbing static banners to captivating animated graphics and rich media ads. Drive revenue with personalized experiences: Use personalized registration flows to ensure each attendee’s seamless and tailored experience.
Customer Engagement Solution Customer engagement is critical to brand activation, as it involves building strong connections with prospects and customers through direct and personalized communication. Unlike traditional advertising, which is one-way communication, digital and social media allow for two-way conversations.
This can require specialized technology, as well as apps or software suites that need to be utilized by attendees, advertisers, and sponsors. And while that might not be the most exciting prospect, it is the most important one. Event Automation Makes Events Easier 90% of event planning is research.
According to Aberdeen : “Prospective buyers emit signals of their purchase intent. To transform their buying experience, prospects must be engaged at the right moment, and with the most appropriate message and content.” This spans the entire event lifecycle — from pre-event registration to post-event engagement efforts.
Knowing the raw number or rate of connections made at your event can showcase why your event is worth attending, with prospective attendees knowing just how eager your audience is to network. It could be used in an Instagram post to encourage registration for the following year (i.e. "90% Learn why by clicking the link in our bio.")
Facial recognition in the event industry In the event industry, companies have developed facial recognition systems to streamline event registrations. If a match is found, the attendee is admitted without having to show proof of registration. Some can also track attendee movement inside a venue. ” This is important.
Rental licenses, annual registration fees, and mandatory inspections. You can hire a property manager to manage certain aspects of rental management, including most maintenance, advertising, and tenant communication. You can advertise your property to prospective renters using online listing sites. Vacancy time.
Start outlining major milestones like securing a venue, booking speakers, launching your marketing campaign, and opening registration. For in-person events , prioritize technology that streamlines registration and check-in, supports onsite engagement , and integrates with badge printing and access control systems.
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