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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Joe Mathieu. Read: Wasted impressions equal wasted money.). On the Web.

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Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

Odds are, your friend may have visited a website to look at leashes before or after your conversation, and the e-commerce business whose site she visited has utilized her data to find connections in her network who share similar interests. Do these changes spell the end of digital advertising? Not really. Not at all.

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People on the Move

Convene by PCMA

He will oversee the planning, development, and execution of all brand marketing initiatives, including advertising, public relations, social media, the website, and digital campaigns. Michael Innocentin Omni Hotels & Resorts has named Michael Innocentin as its new chief marketing officer.

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START Summit injects innovation into Europe’s startup conference scene

The MICE Blog

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. The event was held on campus, at the Square building, where they held a panel discussion and a keynote with founders and a venture capital firm.

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Kat Saunders Promoted to Executive Vice President, Client Strategy

DCI

Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.

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Beyond the Website: Key Channels for Tourism Marketers in 2019

Crowdriff

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. One way is to find somewhere for it to live after it’s expired on Instagram, such as website pages or YouTube channels. If your website is still a key focus for 2019, read our eBook on keeping tourism websites relevant.

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Branding 101 for Tourism Businesses

Tourism eSchool

Be it through visiting your website, looking at your social media pages, visiting your tourism product or service and any relevant follow up service. Surf Goddess Retreats have a very consistent brand across every touch point in their business, website, social media and their product experience. Your Experience. Logo, Colours + Fonts.

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