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Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors! Incorporate Sponsors Into Your Event App. Plus, they can also be used as a tool to promote sponsors.
Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report.
There’s no replacement for online advertising. ” “ The cost of advertising on social platforms has skyrocketed ,” he adds. ” Lean On Your Sponsors. Think about your sponsors as credible authorities and have part of their sponsorship be content creation that they create and you host. .
Implementing Effective Email Marketing: Send targeted email campaigns to nurture leads, provide updates, and encourage early-bird registrations. Utilizing Paid Advertising: Consider investing in paid advertising on social media and search engines to reach a wider audience.
However, it does not focus on event management tools, registration , streaming software, or your average webinar platforms. One final disclaimer before we dive in: this is not sponsored content ; no event platform paid to be featured on this list. Building events since : 2018. Albert’s Aha! Building events since : 2015. Albert’s Aha!
You don’t have to worry about collecting business cards or messing around with paper registration forms at the event. Event platforms for in-person events will track all of your registrations and tickets in one platform. Event sponsors want to see as much return on their investment as possible. Simplify Ticketing.
That’s because event platforms collect data about registration, attendee behavior, their feedback about the event, engagement levels, and more valuable insights. Instead, they can host a community throughout the year , which in turn boosts engagement levels , consistently exposes captive audiences to sponsors, and more.
As soon as attendees get access into the platform, they’re able to see what sessions would be most interesting to them based on how they signed up in the registration process. Other platforms have really expanded on what it means to be a virtual exhibitor or a virtual sponsor.” ” Attendance Tracking In Hybrid Events.
Pre-registration numbers may be unreliable. How about the entertainment, sponsors, and software? It’s easy to get the word out and run campaigns to drive registration, but doing so effectively isn’t everyone’s strong suit. Simply Measured is useful in understanding engagement, and Boostable is an advertising must-have.
From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Include easy-to-spot icons linking to the event’s social media pages, registration page, and so forth.
But when it comes to advertising virtual events, being salesy is perfectly fine. After all, your goal is to maximize registrations. As such, using promotional tactics like pop-up ads, banner advertisements, and other calls to action on your channels is OK. Ready to plan an unforgettable virtual event?
Attracting many attendees to an event won’t really bring too much value if they aren’t a good fit for the event, your business, and your sponsors. A relatively low attendance rate despite a high number of registrants is a common issue in free events. Better-quality attendees. In short, quality over mere quantity. ?
Consider extending your reach with collaborators through sponsored content, barter campaigns, emails and promotional offerings and think about breaking out of the bubble by considering companies, influencers, and audiences that arent immediately obvious. Instead of the official movie site, he was taken to an adult website.
You can do some basic registration as far as using Google single sign-on and capturing a bit of data from that. And the mixed impact of it, depending on how engaging the sponsor is. You can now have your sponsorsadvertising in your conference videos. That’s a great revenue opportunity to still keep key sponsors.
B2B event marketing happens when you are offering your event to other businesses, whether to attract their employees to attend the event, to get the business involved as an exhibitor, or even as a sponsor. With that being said, we can generally break down most event marketing strategies into four different phases: Pre-Event Registration.
An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. An event website serves as a centralized platform for the promotion, registration, and communication of all event-related information to the attendees.
The success of your event probably hinges on your ability to get registrations. And to get registrations, you need to get the word out. Use it to spread the news, share fun tidbits, and tag your sponsors and speakers. Pro tip: Start dialogues with partners, sponsors, and even potential partners to increase your reach.
Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Want to help potential registrants convince the right people to let them attend? A simple way to do this is to include sponsors’ logos and brand colors on marketing collateral.
By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. Event branding is also vital in increasing registrations and brand awareness. What is Event Branding?
Later, a baking competition is added to the live event, turning it into a sponsorable activation, and the digital audience is invited to bake at home and share their recipes online for further engagement. Focus on exhibitors and sponsors. The same is done for a follow-up second session on baking, and another after that.
Although some folks are most interested in growing sales pipelines, others care more about discovering new opportunities, increasing registrations, and driving brand awareness. To accomplish this, look at figures like total registrants, attendees, marketing qualified leads (MQLs), and attendee satisfaction (via NPS scores).
” Registrations are now being accepted for the Young Talent Academies, which include the Student Creative Academy in partnership with MCN, Student Marketers Academy, NextGen Creative Academy, and NextGen Marketers Academy, all of which are completely free to apply to. .”
But when it comes to advertising virtual events, being salesy is perfectly fine. After all, your goal is to maximize registrations. As such, using promotional tactics like pop-up ads, banner advertisements, and other calls to action on your channels is OK. Ready to plan an unforgettable virtual event?
To illustrate, here’s a list of some of the most popular event KPIs from a demand generation funnel perspective: Registrations. Here are a few examples: Registrations from target accounts. Onsite event registration software. Create a Strategy for Onsite Registration. Gross revenue. Attendee satisfaction. Mobile event app.
Will the event require sponsors? They will connect with the press, generate buzz for the fundraiser, send invitations, create email campaigns, and advertise the event (both online and offline). If registration starts slowly, promote early bird registration specials or limited-time exclusive offers.
You’re all ready to go with a great line-up of speakers, sponsors, and breakout sessions. Your date is set, and your registration page is up and running. Below are some tips for increasing your number of virtual event registrants and attendees. If so, make that clear during registration. What websites do they visit?
And if you already have sponsors for an upcoming event, how do you translate the placements they were expecting to an online environment? Here’s the good news: With every lost in-person opportunity for sponsor placement, there’s a new one for virtual events if you think big-picture and are willing to try some creative strategies.
Securing Sponsorships Build a list of target sponsors you’d want to support your event. You can use various channels when marketing your event: advertisement, social media marketing, sending an event press release, email marketing, and so on. If it’s a fairly small team, you can let one person handle multiple roles.
Some best practices to keep in mind include leveraging social media to build buzz around your event, partnering with relevant influencers and sponsors, creating compelling content that engages your audience, and conducting timely market research. The website should include the event details such as date, time, venue, and registration link.
In the past, if we had enough budget to advertise an event in the prime-time slot of a popular TV channel, we were basically guaranteed success. For example, we can break down the marketing objective into: Total number of registrations. Number of free registrants. Number of paying registrants. Link your profiles together.
The website could include all the relevant information about the event, such as the agenda, dates, keynote speakers, sponsors, and registration details. Additionally, having a centralized location for event information can make it easier for attendees to find what they need, such as schedules or registration links.
So, how do you find the right sponsors for your event? Instead of blindly targeting everyone and anyone who could be potential sponsors, it’s important to focus your time and resources well by targeting only those with a high likelihood of sponsoring the types of events you are currently doing.
Miss an important detail, and you could jeopardize the entire event and risk upsetting clients, vendors, sponsors, speakers, and other attendees. Develop a website for the conference and include registration. Provide registrants and potential attendees with information about the venue, accommodations, and transportation.
The Definitive Guide to Event Registration This guide will teach you how to create a successful event registration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. Registration is at the heart of meetings and events.
Promote early-bird registration. . Create and promote an exclusive “early-bird registration” promo for event attendees that register in the earliest stages of ticket sales. The ad settings for this cross-platform campaign can be found in Facebook Ads Manager and selected during the creation of a new advertisement. .
Instead of advertising its brand, Amazon chose to use its naming rights to spotlight its pledge to reach net-zero carbon emissions by calling the Seattle venue Climate Pledge Arena — just one example how sustainability has become top of mind for organizations and consumers. Michael Dyerland/Visit Seattle).
We must protect the personal data of our guests, exhibitors, sponsors and delegates. Event registration platforms and management software hold a goldmine of information: names, business titles, personal/business email addresses, phone numbers, travel itineraries and reservations and more. Data Protection.
With that being said, running event surveys remain one of the go-to methods for objectively finding out what your attendees think about your event, whether your sponsors are happy and are likely to support your next event, and more. During the registration/ticket purchase process. Post-registration confirmation screen.
Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event. Providing followers with content of value is one of the keys to unlocking more event registrations. . Geo-tag your content. .
Jack Macleod Align on Success Metrics It had been six years since the last NPE was held (the event is usually held every three years but was skipped during COVID), so one major goal was to reestablish its international audience, which typically represents a significant portion of registrants. The challenge? Do it on a budget, of course.
Although some folks are most interested in growing sales pipelines, others care more about discovering new opportunities, increasing registrations, and driving brand awareness. To accomplish this, look at figures like total registrants, attendees, marketing qualified leads (MQLs), and attendee satisfaction (via NPS scores).
Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Are event marketing and event promotion the same thing?
Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Are event marketing and event promotion the same thing?
Sounds simple enough but it is harder than it seems which is why you are going to want to read on through the latest EventTech 12 and then visit snöball so you can learn how to get your speakers, sponsors, and yes, your attendees helping to spread the word about your amazing conference or event. Welcome to the EventTech 12 snöball Edition.
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