article thumbnail

How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

Audience 246
article thumbnail

A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Marketing 243
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO Google Keyword Planner to research and identify target keywords that will be helpful in your event’s marketing campaign.

article thumbnail

9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

Compared with traditional advertising, this type of content can be incredibly persuasive and trust-building. These details can help current and future advertising plans. Boost Your SEO Ranking. Besides building trust and increasing content, UGC can help your SEO. You Spend Less on Marketing Efforts.

Benefits 246
article thumbnail

Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. Google’s top rank without any SEO, how’s that? Advertising stopover destinations. Marketing in business is most often associated with advertising the product. Data loss on indirect channels.

Airlines 121
article thumbnail

A Digital Marketer’s Survival Guide for This Election Year

Advanced Travel and Tourism

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

article thumbnail

A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Marketing 100