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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Today, with opportunities such as CTV, digital billboards, and the popularity of video on social networks, high-value impressions are no longer too costly for B2B event organizers. Joe Mathieu.

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Instagram, the main social network of inspiration for the Spanish traveller

Interface Tourism Spain

Instagram, the main social network of inspiration for the Spanish traveller. Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. As mentioned in the IAB 2022 study, this social network is among the most used globally, along with Facebook and Whatsapp.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Carriers appear to be vulnerable to political, economical, geo-social, and climatic factors. All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. Integrating social networks as a part of travel experience. Advertising stopover destinations.

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Why Meeting Professionals are Joining Threads and Why Some Aren’t

Smart Meetings

She was director of events at Mashable at the time and they were all about the social networks. Just like any other social network, a brand has to have someone managing that and you can’t moderate like on an app or Slack. That could appeal to advertisers who are now lukewarm at best on Twitter.”

Meeting 246
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Leaving Las Twitter

Conferences that Work

As quality advertisers fled the platform, Twitter’s desperate need for revenue led Musk to allow a barrage of low-quality ads from companies you’ve never heard of. He promoted accounts that paid for meaningless “blue check” verification and eliminated content moderation rules. It didn’t help the bottom line.

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Tiktok, the platform that has revolutionized travel searches

Interface Tourism Spain

TikTok is one of the social networks that, in recent years, has positioned itself among the favorites of the population. million Spaniards use social networks actively, which represents 85.6% In addition, among the five most used social networks, TikTok is ranked number five with a percentage of use of 47.3%.

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6 tips for developing an effective influencer communication strategy

Interface Tourism Spain

We share 6 tips for the effective development of communication strategies with content creators on social networks: The content and tastes of the influencers must be in line with the brand: When selecting a profile, it is important to focus on the values they transmit, as one of the main objectives is for them to become a brand ambassador.