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Best Practices for the Perfect Trade Show Follow-Up Email by @QuickTapSurvey

Techsytalk

So, you made it through the big industry trade show. Chances are, many companies will be contacting your new connection after the trade show. Instead of sending an email that reads like an advertisement for your company, send an email that focuses on actions that a company can take that benefits that firm.

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Think Small, Win Big: How Hotels Can Lead the Small Meetings Revolution

Smart Meetings

Digital Marketing and Social Media By leveraging targeted advertising and authentic client feedback, your hotel can showcase its unique offerings, build trust, and position itself as the go-to destination for professional events and gatherings. Virtual video tours of facilities and success stories to help planners envision their events.

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MICE professionals

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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and trade shows to weddings and incentive travel. Placing Banner Advertisements Banner advertisements on relevant industry websites are another great strategy.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

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The Ultimate Guide to Conference Management: Mastering the Art of Successful Events

Bizzaboo

Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners. Utilizing Paid Advertising: Consider investing in paid advertising on social media and search engines to reach a wider audience.

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Smart Moves in Mexico, Atlanta and More

Smart Meetings

Najera has honed his skills in marketing throughout his two decade career, working across various sectors, including advertising and hospitality. She will sell and market Atlanta as a premier destination for group meetings as well as attend trade shows and coordinate partner participation.

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Are Exhibitors Abandoning Trade Show Lead Retrieval?

Maritz Global Events

When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.” It throws a wrench in their trade show marketing routine.