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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

Proposal 130
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Content Marketing Tips: Marketing to Millennials, FTC Influencer Rules and More

Endless Events

This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. They both value freedom and purpose.

Marketing 259
MICE professionals

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Event Planning Tools: Best Tools and Apps for Fundraisers

Techsytalk

Related: Finding Event Sponsors Just Got A Whole Lot Easier. Event Marketing Platforms. Once we’ve planned a great event, it’s time to get the word out. But doing interesting things with our event marketing is another struggle for many event planners. They cannot fully replace it.

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Find out how Bizzabo helps the world’s top event marketers build more events that matter. and/or its affiliates in the U.S.

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How to Use Social Proof to Market Your Event

Convene by PCMA

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Highlight the organization behind your show and any societies or affiliated associations involved with it.

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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

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Powerful Referral Marketing Strategies for Events

Eventtia

While you want to entice people to your event, you don’t need to jeopardize the profitability of your business in the process. Mobilize Audience via Competitions. Competitions or contests allow people to win event tickets without paying. Ask audiences – Communicate with audiences to ask who they want as speakers.