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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Analytics Platforms: Tools like Google Analytics 4 provide insights into website visitor behavior, conversion paths, and campaign performance. As an Amazon affiliate, Smart Meetings earns from qualifying purchases. Leverage Remarketing Lists for Search Ads: Target past website visitors when they conduct related searches on Google.

Proposal 130
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Content Marketing Tips: Marketing to Millennials, FTC Influencer Rules and More

Endless Events

This is especially true if your main audience online are based in Europe. From human threats to natural disasters, event professionals are responsible for their audiences safety. Take note that the law covers the entire European continent, regardless of affiliation with the EU. What do these sites have?

Marketing 259
MICE professionals

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Virtual Event Pricing: Charging & Profiting

Endless Events

It shows you how much an audience who is interested in a particular field is willing to pay to be provided with in-depth courses and seminars on the subject. And chances are, some of your audience fits in that bubble. This means you can offer access to all of this existing content to your target audience. Know Your Worth.

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Event Planning Tools: Best Tools and Apps for Fundraisers

Techsytalk

I really like tools like Splash – that make developing an attractive and mobile-ready event website very accessible. I also really like the concept of affiliate marketing and influencer marketing – leveraging people in our network who have an audience of their own.

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How Enjoy Illinois Relaunched an Award-Winning Website that Increased Traffic by 74%

Crowdriff

When the office’s current director, Cory Jobe , began in his role less than three years ago the website had not been updated in more than five; no photo or video shoots had been commissioned in over three years; and the state’s 40 regional DMOs had little cohesion in their messaging and strategy. Building an entirely new website from scratch.

Website 52
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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. That became possible via NDC APIs offered by airlines, to connect with their inventory, source flight information, and book without redirecting to its website. A list of airline members.

Airlines 121
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How to Use Social Proof to Market Your Event

Convene by PCMA

Highlight the organization behind your show and any societies or affiliated associations involved with it. Benefits Over Features Convertize, a company that helps marketers increase sales from their websites using consumer psychology, points out in a blog post that customers care more about benefits than they do about features.