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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

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The Ultimate Guide to Corporate Event Planning: From Concept to Execution

Eventtia

Involving executives, marketing, and sales teams early on will clarify expectations and secure support. Budgeting Tips: Categorize Expenses : Break down your budget into categories, such as venue, catering, AV, marketing, and contingency. Plan a Comprehensive Marketing and Promotion Strategy Promotion is critical to attendance.

MICE professionals

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats. Truly great customer service.”

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

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Top 10 Brand Activation Solutions for Retail Brands

Eventtia

Salesforce’s capabilities extend to managing sales, customer service, marketing automation, and more, making it a versatile tool for businesses looking to strengthen customer relationships. Example for Social Media Marketing: Hootsuite Hootsuite allows businesses to manage multiple social media profiles from a single dashboard.

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats. Truly great customer service.”

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How To Choose the Best Event Management Software for Your Company

Eventtia

Event marketing and promotion tools help organizers promote their events through email campaigns, social media integration, and analytics. This can result in a loss of market share and reputation. In a market inundated with multiple options, it’s crucial to thoroughly contemplate key factors before settling on a choice.