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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

newsletters, special promos, ad retargeting ) Websites (e.g., event reminders, coupon codes) Affiliate marketing (e.g., Schedule social media posts in advance, automate email campaigns , and pre-set pay-per-click ad parameters to save valuable time and money. Facebook, TikTok, Instagram) Email marketing (e.g.,

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Top 10 Brand Activation Solutions for Retail Brands

Eventtia

With Braze, businesses can send messages tailored to customers’ profiles using email, mobile apps, social media platforms, and websites. Salesforce’s capabilities extend to managing sales, customer service, marketing automation, and more, making it a versatile tool for businesses looking to strengthen customer relationships.

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MICE professionals

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OTA Platform: How to Choose a White-Label Solution, and When to Go Custom

AltexSoft Travel

Besides selling travel to end customers, they capitalize on affiliate programs , data products, access to inventory, and technological solutions ( travel APIs , white labels, widgets, etc.) Instead, it runs affiliate programs, meaning that you can resell their inventory via your website or, say, travel blog, earning commissions for bookings.

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Vacation Rental Management Company: Business Model and Growth Strategies Overview

AltexSoft Travel

Property distribution – they build their own booking websites to drive direct reservations and create listings on various booking platforms (such as Airbnb, Vrbo, or Booking.com) and social media. A common strategy is to target travelers primarily but also have a section on the website designed for homeowners to invite them for cooperation.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). In addition, to facilitate and automate the B2B interaction, bigger companies often develop a suite of APIs to enable integration and share product details with their partners.

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Expedia Partner Solutions for Travel Agencies: Expedia TAAP, Templates, and EPS Rapid API

AltexSoft Travel

So here are the three main partnership solutions Expedia Group offers: Expedia Travel Agent Affiliate Program aka agent tools. Your website traffic. Formed in 2008, Travel Agent Affiliate Program (TAAP) is an online booking platform for travel agents to sell Expedia products to their customers and earn commissions for that.

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How To Choose the Best Online Registration Software – The Ultimate Guide

Eventtia

The software ensures that this process is automated and user-friendly. A customizable registration form is key, whether you need to know your attendees’ professional affiliations, areas of interest for workshop topics, or specific equipment they might bring to a session. You should also be able to create and manage discount codes.