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Promoting your event on social media is a given. However, most planners have a tendency to just stick to prominent socialnetworks like Facebook and Twitter. If it’s a company conference you’re arranging, then LinkedIn of all networks is the spot to be advertising it. Never used LinkedIn for event promotion ?
Direct sales bring an airline a lot of benefits, like customer data and the ability to market products using this data. American Express offers an affiliate program for the airline companies. Receiving a card by Amex, travelers are able to collect discount points by purchasing one of many affiliate members fares.
On the other side, travel agents (or other resellers like travel bloggers) partner with marketplaces to earn commissions on the bookings made through affiliate links/widgets located on their own websites, social media, blogs, or other digital platforms. Experiential travel benefits local communities.
Here are ways you can collect social proof: Collaborate with industry leaders – Benefit from the wide reach of industry leaders — and help them benefit from your reach, too. It applies to many socialnetworks like Twitter and Instagram. Launch an Affiliate Program. One platform you can use is Kajabi.
Otherwise, it’s just a social event with no direction. That means it ends up being a money waster with no long-term benefits for your company or the attendees. We’ll explain all there is to know about these come-togethers and how to follow up after a networking event for best measurable results.
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