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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

Proposal 130
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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

MICE professionals

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How to Use Social Proof to Market Your Event

Convene by PCMA

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Highlight the organization behind your show and any societies or affiliated associations involved with it.

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Powerful Referral Marketing Strategies for Events

Eventtia

Ask audiences – Communicate with audiences to ask who they want as speakers. Launch an Affiliate Program. Get help from other people or affiliates to promote your event. In exchange, affiliates will receive a commission for every successful ticket sale. You can ask them about a subject they want to discuss.

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Bizzabo named a Leader in 2024 Gartner® Magic Quadrant™ for Event Technology Platforms

Bizzaboo

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing?

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Communications. Digital Experiences.