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If utilized strategically, it could be a goldmine for prospective leads and increased brand loyalty. Save the meaningful conversations for prospective attendees. These are the people you feel could become long-term loyal clients, affiliates, or brand advocates. Officially announce the speaker or presenter.
Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Highlight the organization behind your show and any societies or affiliated associations involved with it.
These platforms provide native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.” and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
Hire Influential Speakers. If they have influence, hire them as a guest speaker. The more popular a speaker is, the better and the more hype they can create for your event. For instance, if you’re running a marketing-themed event, conference, or summit, you can work with marketing professionals as speakers and event promoters.
These platforms provide native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.” and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
event reminders, coupon codes) Affiliate marketing (e.g., Prepare to release accurate, consistent event details on your website, social media pages, affiliate marketing sites, and other digital marketing channels. Highlight event partners Use digital marketing to promote event hosts, VIP guests, or the keynote speaker.
You’ll have more options, whether it’s the venue, speakers, date/time, and you’ll also have more time to promote the event and to deal with any issues that may come up. Talent/speaker fees. Identify speakers/talents/presenters. opening, speaker introductions, thanks, etc.) Establish a temporary budget.
Think about the unique stories and history your venue has to offer clients and prospects and craft stories around those spaces. Simply sharing stories more frequently may make clients and prospects keep you top of mind more often. Look at how many major clients or prospects you have today. Show and Tell Stories. ” 16.
Social networks just keep growing, and even if certain individuals don’t use social media, their company or affiliated institution likely does. Think that your community doesn’t use social media? Think again! Your channels should not go silent for too long at any point during the year. Related Articles. .
Schick is an AI authority, entrepreneur, author, and speaker. It doesn’t take much imagination to see how gen AI would make these schemes with made-up speakers and sessions more sophisticated in nature and more difficult to distinguish from authentic in-person and digital events. What excites you most? What worries you most?
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