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In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. Event merchandising can feel like a gamble at times.
Maybe the best part is that everyone can be comfortable in their casual summertime apparel, so it’s a little less formal (or a lot, depending on your company). Make sure you stay on budget and create an eventplanning checklist. Beverages: Well-rounded beer list, cider for gluten-free attendees. Click To Tweet.
While the value of live events are uncontested, when it comes to spreading the word about live events to attract attendees, your brand has several digital options. You have traditional advertising, paid search, organic search, social media, content marketing, and email marketing to promote events at your disposal.
The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees. That’s why, this article aims to highlight top event ticketing platforms and help you select the one that fits your requirements. This can include anything from branded apparel to workshop materials.
For example, a conglomerate can offer products in categories such as apparel, luxury, accessories, and beauty. Although these particularities make conglomerates different from the rest of business entities, they may also significantly impact creating an events strategy. This reality adds more complexity to the overall planning process.
The event should align with the brand’s product offerings and showcase them in a way that resonates with the audience. Also, in-store retail events must be relevant to the brand and product offerings and align with the target audience’s interests and preferences.
To-Do: use meeting cities with bleisure appeal Europe Pulls Sustainability Sustainability is a passionate topic for meeting planners, CEOs, and Millennial attendees. Brightspot recommends building more time for brainstorming, networking, interactive workshops, audience collaboration, and Q&A to empower attendee-driven content.
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