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In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget.
But when it comes to meeting giveaways, the scale often tips toward trash, with too many tchotchkes littering attendees’ guest rooms when they head to the airport. If you give away apparel, look for products made of ethically sourced, organic material. Cost: $58 to $118 per item for apparel; $98 to $148 per pair for footwear.
The Greater Ontario Convention & Visitors Bureau is the official destination marketing organization to promote the cities of Ontario and Rancho Cucamonga, California to visitors nationally and internationally. Sometimes the easiest way to trigger out of the box thinking is to get attendees out of the conference room for a couple of hours.
While the value of live events are uncontested, when it comes to spreading the word about live events to attract attendees, your brand has several digital options. You have traditional advertising, paid search, organic search, social media, content marketing, and email marketing to promote events at your disposal. I’m glad you asked.
Portland’s particular Pacific Northwest appeal also makes the city a big draw for event planners looking for more from their next host destination, as well as attendees seeking to combine business with leisure travel. Costs are rising just as attendees are expecting more value from events.
The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees. To this day, Eventtia has enabled more than 30,000 events for millions of attendees worldwide. Configure time-based pricing: Allow organizers to set different ticket prices based on the purchase date.
Reading Time: 6 minutes Free gifts given to attendees at events like global corporate meetings or group incentive travel reinforce company culture. Organizations can also leverage swag to create memorable experiences for their employees and generate long-term positive impact for the entire organization.
For example, a sports apparel brand could host a basketball skills competition or a fitness challenge that aligns with its product’s functionality. Encouraging active participation and interaction can foster a sense of connection and excitement among attendees.
In 2023, when Diddi organized and hosted the Fashion and Circularity Symposium at CSU, which invited scholars and others from around the world to present research on reducing waste in the fashion industry, her attention shifted to another form of overconsumption: conference swag. It was just a quick reminder: You dont have to pick it up.
European organizers can differentiate their programs by elevating reward quality. This growing appeal also extends to cruises, which offer multiple destinations, all-inclusive packages, and high perceived value for both attendees and planners. Each trip was tailored to deliver unforgettable, personalized experiences for each attendee.
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