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They had to get creative, switching focus to PPE-related items and constructing swag boxes for shipping to virtual attendees and WFM employees. Laurie Amigo, strategic branding director at Halo, notes that apparel branding expanded to shirt collars and shoulders so that company and event logos were visible for virtual meetings.
But when it comes to meeting giveaways, the scale often tips toward trash, with too many tchotchkes littering attendees’ guest rooms when they head to the airport. Use these rules thumb to reduce the carbon footprint of your giveaways: • Find things that are made locally so shipping is more sustainable. Plastic is a no-no. •
With Chinese factories producing less and freight trips across the Pacific being cancelled more often, meeting hosts, sponsors, and exhibitors might want to rethink their approach to attendee gifts and giveaways this year. Sustainable items are also near the top of the list of preferences for both event hosts and recipients.
Portland’s particular Pacific Northwest appeal also makes the city a big draw for event planners looking for more from their next host destination, as well as attendees seeking to combine business with leisure travel. Costs are rising just as attendees are expecting more value from events.
Reading Time: 6 minutes Free gifts given to attendees at events like global corporate meetings or group incentive travel reinforce company culture. For example, attendees might make personalized selections from premium products such as high-end sunglasses or tech gadgets that align with their passions and the theme of the event.
For example, a sports apparel brand could host a basketball skills competition or a fitness challenge that aligns with its product’s functionality. Encouraging active participation and interaction can foster a sense of connection and excitement among attendees.
Brightspot recommends building more time for brainstorming, networking, interactive workshops, audience collaboration, and Q&A to empower attendee-driven content. To-Do: be flexible; first choice might be unavailable Decide About SustainabilitySustainability is a passionate topic for meeting planners, CEOs, and Millennial attendees.
To-Do: use meeting cities with bleisure appeal Europe Pulls SustainabilitySustainability is a passionate topic for meeting planners, CEOs, and Millennial attendees. However, if sustainability increases costs or alters the banquet menu, many companies back off and do what can be done sustainably without additional charges.
Eco-Conscious and Scalable Solutions Printed Mint places a strong emphasis on environmentally friendly practices, ensuring their eco-conscious production methods keep your brand aligned with modern sustainability values.
As she was organizing the event, sustainability was at the forefront of her mind, Diddi told Convene. The tags, which included an outline that resembled stitching a nod to the fashion industry were otherwise unbranded, so attendees could use them again, elevating a conference staple into a handmade keepsake.
This growing appeal also extends to cruises, which offer multiple destinations, all-inclusive packages, and high perceived value for both attendees and planners. Planners are leveraging AI for tasks like program forecasting, creating marketing materials, and analyzing attendee feedback. Offering lower-carbon travel options.
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